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Unlock the potential of your freelance business with the power of local media coverage and public relations, guided by our special guest, Mickie Kennedy, a media maven since 1998. Mickie shares his wealth of knowledge on how freelancers can stand out in a digital age dominated by online visibility. Discover why earned media still holds a unique appeal and learn effective strategies for grabbing the attention of journalists. We unpack the art of crafting press-worthy content through industry surveys and studies, offering practical insights on how to ask the right questions and deliver surprising findings that captivate media outlets. Mickie further explores the nuances of press release distribution, providing invaluable advice on creating impactful quotes that can enhance your chances of making headlines.

Join the conversation as we explore the untapped potential of engaging with local media to amplify your community presence. Uncover creative strategies for pitching ideas to TV, radio, and free weekly papers, and learn the value of a compelling quote paired with striking photos. We delve into the evolving landscape of the U.S. newswire industry, shedding light on the challenges and shifts affecting media exposure. From the pitfalls of syndication services to the allure of genuine earned media, gain a comprehensive understanding of how to attract truly interested customers without resorting to paid placements. Tune in and transform your approach to local media engagement, leveraging these insights to elevate your business visibility and credibility.

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Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

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Can TikTok Shop redefine the future of e-commerce? Join us as Eitan Koter, co-founder and co-CEO of Vimmi, guides us through the exciting world of TikTok Shop—a platform shaking up the e-commerce landscape with its ability to produce engaging and shoppable videos. Eitan reveals how brands can harness this tool to drive sales without the burden of expensive paid media or the battleground of SEO. We dive into the expansion of TikTok Shop in the U.S. and Asia, exploring the diverse products it supports, from fashion to luxury items. Eitan also shares invaluable insights on setting up a TikTok Shop, including navigating regulatory hurdles and utilizing fulfillment services to bolster online presence and success.

Beyond TikTok, we shine a light on the broader realm of social commerce, emphasizing the power of short-form videos and live streaming in connecting with audiences. With practical strategies for creating content that resonates and addresses customer pain points, this episode underscores the power of authenticity and consistency in the fast-paced world of video marketing. We discuss the integration of tools like Vimeo and StreamYard to streamline sales efforts across platforms like YouTube, Instagram, and Pinterest. Eitan and I highlight the nuances of video storytelling and the potent role of founder-led and employee-generated content in capturing the attention of Gen Z and millennials. Whether you're a seasoned marketer or new to social commerce, this episode equips you with strategies to leverage video for substantial business growth.

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This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

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⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

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Ever wondered how to turn your passion into a thriving business? Join us for a captivating conversation with Mike and AJ from Agency Coach, who reveal their journey from the early days of entrepreneurship to running a successful agency. Mike shares his fascinating story of launching a web design company in 2003, a time when the digital world was a far cry from what it is today. Hear how personal motivations, like his love for music and his relationship with his now-wife, fueled his determination to succeed despite grappling with imposter syndrome.

Uncover the secrets to business growth that many overlook, as Mike and AJ discuss the power of nurturing existing client relationships over chasing endless new leads. Their personal anecdotes provide valuable lessons on leveraging the potential of past clients for upselling and referrals, turning your network into a goldmine. Learn why an abundance mindset is critical, especially during economic uncertainty, and how focusing on core strengths and recurring revenue can lead to sustainable success.

As we wrap up, you'll be inspired to elevate both your life and your brand. Embrace the power of connecting with like-minded individuals and utilizing available resources for continuous growth. Mike and AJ urge you to stay engaged and motivated, inviting you to continue this journey of improvement alongside them in future episodes. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with insights to help you thrive.

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This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

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⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

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Unlock the secrets of transformative health insights with Justin, the mastermind behind Own It Coaching. Join us as we dissect the power of data-driven strategies for entrepreneurs, utilizing the Whoop band to transform personal metrics like heart rate variability and sleep patterns into actionable insights that enhance both health and leadership. Justin stresses that simply observing data isn't enough; it's about taking bold steps to reclaim your health and, in turn, amplify your impact in the business world.

Discover how cellular health and heart rate variability are deeply interconnected, with mitochondria playing a pivotal role in energy production. Justin sheds light on the critical importance of nutrients and how deficiencies can be masked by conventional blood tests. Through real-life client stories, we expose the gap between blood serum and cellular testing, emphasizing the need for bioavailability to effectively tackle nutrient deficiencies. It's a revelation that challenges the status quo of health assessments.

Elevate your health game with personalized nutrition strategies that are as unique as you are. Justin unravels the complexities of micronutrient absorption, revealing why off-the-shelf solutions often fall short. With tailored diets and supplements, you can adapt to lifestyle changes and thrive in both health and business. This episode isn't just about information; it's an invitation to prioritize health like never before, offering a special chance for cellular testing to help business owners excel in every aspect of their lives.

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This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

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Unlock the secrets to crafting a successful customer journey as Chris Anderson sits down with Mark Stern, the innovative founder of Custom Box Agency. Discover how businesses can elevate customer experiences by strategically mapping out the journey from acquisition to retention. Mark shares his game-changing insights on the often-overlooked human element in business, emphasizing the need for a clear end goal and a structured onboarding process. By treating the journey as a powerful sales tool, learn how you can enhance customer satisfaction, minimize refund requests, and increase lifetime value.

But that's not all—Chris and Mark explore the unique strategy of integrating physical boxes into digital offerings. This approach not only differentiates your brand but also creates a multi-sensory, premium experience for customers. Hear success stories from various industries and see how this strategy can be tailored to different price points, enhancing client satisfaction and generating referrals. As we wrap up, gain insights into maximizing customer lifetime value by crafting impactful initial experiences and strategically introducing new resources. This episode promises to equip you with invaluable tools to ensure your clients remain engaged and aware of the full scope of your services.

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

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How has podcasting evolved from its early days to today’s dynamic multi-media experience? Listen in as we welcome Mitch Carson, a seasoned media expert, who takes us on a journey from the initial days of audio-only content to the rise of powerful platforms like StreamYard and Riverside. Mitch sheds light on the transformation of podcasting, discussing the shift from radio to a blend of radio and television, and the challenges hosts face in monetizing their shows amidst these changes. This episode offers a rich exploration of how these advancements have elevated the quality and credibility of podcasts.

Authenticity is key to building a successful personal brand, and our conversation with Mitch explores how being true to oneself can lead to impactful and relatable content. Whether you have a reserved demeanor or a large personality, like Pat McAfee, finding your niche by staying authentic is crucial. Using examples like Ryan Reynolds, Mitch illustrates the importance of aligning your personal brand with your genuine self. We also cover how different skill sets, whether in sales or accounting, require unique approaches to thrive, emphasizing that leveraging your own strengths is the best way to connect with your audience.

Curious about how to build credibility through media exposure? Mitch shares his wealth of experience in navigating different presentation styles, from comedy to serious financial discussions. We discuss the importance of multi-platform exposure for establishing authority and trust, especially for younger entrepreneurs. Mitch provides actionable strategies for beginners looking to start their media presence, including the power of appearing on video podcasts. Packed with insights, this episode is a must-listen for anyone eager to understand the nuances of building a credible and authentic media presence.

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

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Unlock the secrets to mastering video content in your business with our special guest, international keynote speaker, and video content genius, Atiba de Souza. In our latest episode of the Elevate Media Podcast, we dig deep into the transformative power of video in creating authentic connections with your customers, even in a world dominated by AI and deep fakes. Atiba shares invaluable insights on the evolving video marketing landscape, likening it to the early days of SEO, and underscores the unique potential of live streaming to build genuine, interactive relationships. We also explore the significance of parasocial relationships, where your audience feels an emotional bond with you, driving engagement and loyalty like never before.

But that's not all—this episode is packed with practical strategies to elevate your business. We stress the importance of maintaining a "living customer avatar" and avoid common pitfalls like stagnant customer profiles. Through real-world examples, we demonstrate how continuous customer feedback and interviews can refine your approach, ensuring you stay relevant. Inspired by Alex Hormozi's "100 Million Dollar Offers," we dive into the art of crafting compelling offers that truly resonate with your audience. Learn how to tailor your messaging and structure your offers to meet your customers' needs effectively. Tune in and revolutionize your business with these cutting-edge strategies!

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

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What happens when a talented musician pivots to become a successful entrepreneur? Find out as we embark on an inspiring journey with James O'Brien, who transitioned from performing in bands and singing in choirs to launching startups and raising capital. From the vibrant streets of Nashville to the boardrooms of tech companies, James' story is one of passion, creativity, and sheer determination. You'll hear firsthand how his favorite tunes, from James Taylor to Rainbow Kitten Surprise, influence his entrepreneurial mindset, and why storytelling in music and business can be a game-changer.

Ever wondered how a simple idea can morph into a thriving business? James takes us through his ingenious concept of sharpening disposable razor cartridges with denim and how he brought this innovative idea to life. He shares invaluable lessons from his music and band management days, revealing how skills like operations, people management, and accountability played crucial roles in his entrepreneurial journey. We also dive deep into the significance of responsibility and following through on commitments, whether in life or business, showcasing how execution often trumps great ideas.

Feedback can make or break a business, and James illustrates this with an engaging anecdote from a Killers concert where frontman Brandon Flowers restarted a song. This episode emphasizes the parallels between live performances and product launches, highlighting the importance of honesty, community support, and the iterative process of product development. Learn about the necessity of validating business ideas through detailed research and the power of a dedicated advisory group. Tune in for insights on navigating feedback, refining core strengths, and maintaining high-quality deliverables in your business endeavors. This episode is packed with wisdom, actionable advice, and a touch of musical flair—don't miss it!

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

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⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer