Today, we are going to talk about all things pricing. From when you first get started all the way through years of coaching.

The number one way to sabotage your business and quit prematurely is to not respect your VALUE and only do it for the impact.

Btw, when we collectively as an industry can help STOP coaches from massively undercharging or having free services, it will raise up our value as a whole and our professionalism.

Impact is important, of course, but so is keeping you in business and from feeling burned out!

In this episode, I discussed a free guide for beginner coaches.

Are you a new coach, a newer coach or an athlete thinking about becoming a coach?

I created a free guide to help you get your coaching business started, including:

🚀 The exact 9 step checklist to get your business started and your first paying athlete!

🚀 My 5 essential categories of apps you will need to get your business off the ground

🚀 3 ways to get new athletes

Download it here: https://coachmichellelake.lpages.co/coachingstarterguide/

PS: This guide is great for more advanced coaches and their assistants!

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It's been a year!! So exciting to have put out over 53 episodes (we actually had a few bonus episodes too). In this episode, I describe my 4 top takeaways from the year and how you can use these in your coaching business.

As we wrap up this first year, I wanted to say how grateful I am for each and every one of you that has taken the time to listen. If you haven't reviewed the podcast yet, I would love if you would drop us a 5 star review as well as a written review in Apple Podcasts.

Happy New Year and I am excited to serve you in 2025!

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In this quick and focused episode, I go over the #1 thing that you can do NOW both in person and online to get more athletes in 2025. It's really that simple?
I also wanted to thank everyone for a great first year of podcasting - I met my goal of 52 episodes and am so thankful for each and every podcast listener.

I would love if you would take a moment and give the podcast either a star review on Apple or Spotify and I would really appreciate it if you would give the podcast a written review on Apple. Thanks again!!

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Welcome to Episode 51 - a very special episode as I wrap up with my good friend and business bestie, Lauren Monique, our trip to a big marketing & mindset conference called BBD Live (Business by Design).

In this episode, we review our top 3 takeaways from this amazing event presented by James Wedmore and his team.

These takeaways will be applicable to coaches or business owners of any level!

To learn more about Lauren and her business helping online coaches and experts create signature group programs that get great results, you can give her a follow @laurenmonique.business or listen to her podcast "The Align & Inspire Podcast".

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YAY! We made it to episode 50! In this episode, I give you 4 prompts you can use now to get most of your content completed by the end of the year! So you can rest! But also content pieces that will move your business forward.

My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session:

• Review all your wins in 2024
• Brainstorm your goals for 2025
• Prioritize these goals (looking across life, business, your own racing if applicable, family)
• Set goals for sales, athlete numbers and review your pricing
• Setup Q1, specifically, for success!
• Workshop the goals
• Set your 2025 word of the year - and more!

Sign up HERE today!

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In 2023, I doubled my income from 2022, almost exactly!!! I am sure there were lots of changes that I made, but one of the biggest things I did I describe in this episode.

My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session:

• Review all your wins in 2024
• Brainstorm your goals for 2025
• Prioritize these goals (looking across life, business, your own racing if applicable, family)
• Set goals for sales, athlete numbers and review your pricing
• Setup Q1, specifically, for success!
• Workshop the goals
• Set your 2025 word of the year - and more!

Sign up HERE today!

Website | Follow Michelle on IG

Today, I have Coach Coral Owen - the Head Coach and Founder of @teambabeathletics, one of the biggest female triathlon and endurance clubs in the World! To add to this, Coral also founded the Tampa Bay Babes Triathlon, an annual women's-only sprint triathlon that was first held in June 2024 and is open for registration in June of 2025 - find more info here @tampabaybabestri on Instagram!

We dug deep on the history of her business and her "ascension model" - how she uses a variety of offers that lead up to her premium offer - 1:1 coaching and how she has used all of these to both build and serve her community.

There are so many useful lessons in this episode! Let me know what you think - send me a DM on Instagram @Michelle Lake!

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You are in for a treat today, as I have Coach Jo Watkinson from @smartertri on to talk to me all about why we need to bring the athlete back into coaching, not only to help them get better results, but also to distinguish ourselves better from training plans and AI systems.

Coach Jo is an Assistant Coach in the Dream to 6 and a 6+ year Triathlon and Endurance Coach. She is a British High Performing Coach with Diploma as well as a British Tri Coaching tutor. Her business expertise is focused on club coaching, business organization, presenting and teaching effectiveness.

Interested in working with Jo or learning more? Give her a follow @smartertri!

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