Hello & welcome to The Factors Podcast. We’re thrilled to be joined by a great friend and content marketing leader - Vivek Shankar. Vivek is the Founder and Content Strategist at Black Dot Agency, ​​a content marketing agency that specializes in helping early stage and Series A B2B fintech companies turn their content into lead generation machines. With an impressive track record, Black Dot has worked with industry giants like Ramp and Versapay, as well as a range of innovative startups.

In this episode, we'll uncover the secrets behind Black Dot's success, including their ability to craft coherent content strategies, engage technical audiences in fintech, and boost lead acquisition for their clients by 10X in new paytech verticals. Moreover, we'll explore how they bridge the gap between complex technical topics and engaging content, making fintech and finance more accessible and intriguing for audiences.

Hello and welcome to The Factors Podcast! We’re lucky to be joined by a great friend and serial entrepreneur, Nalin Senthamail — founder & CEO at StoryLane. Nalin is a seasoned SaaS leader with extensive experience across Amazon, DAQRI, Kinderlime, and now, StoryLane — a fast-growing interactive product demo software.

Nalin, thanks for joining us today to talk about your experience with customer experience. This will be a fruitful discussion for early-stage teams looking to refine their buyer journeys and pick-off low hanging fruit to drive conversions. 

We’re thrilled to be joined today by a great friend of Factors  — Sanjay Kini. Sanjay has a prolific track record in B2B tech spanning from sales engineering at IBM, client solutions at Responsys, sales consulting at Oracle, and of course, he’s currently the chief customer officer at the one and only 6sense — a leading account-based marketing platform. Sanjay – thank you for joining us today.

We’re here to talk about 6Sense, ABM and Customer Success at B2B firms