Join the Good Brand Consultants team as they tackle the challenging intersection of AI and brand positioning. The episode dives into why companies rush to label their products as "AI-powered" and examines more effective ways to communicate technological innovation to customers.

Through practical examples and industry insights, we explore how brands can move beyond superficial tech trends to deliver real customer value. They share experiences from their consulting work, discuss the evolution from Web 2.0 to AI, and highlight successful approaches like Notion's "talk to your notes" that effectively communicate complex technology's benefits.

Part of the Good Brand Podcast series, this episode offers essential insights for marketers, brand strategists, and business leaders navigating the AI landscape. Featuring Julie Murdoch and Chris Lumsden alongside Stewart Steel.

Take a look at our original AI article.

In this episode, we're tackling a common challenge faced by B2B companies: why sales prospects often miss the full value of what's being offered. We break down how to move beyond feature lists to communicate real business value, sharing practical insights into brand positioning and sales effectiveness. Whether you're in tech, services, or manufacturing, this discussion will help you sharpen your value proposition and connect with decision-makers more effectively. No problem.

Chris, Julie and Stewart dive into one of the most common challenges businesses face: how to communicate their brand consistently across different channels, regions, and markets. If you’re struggling with presenting a cohesive brand image across various platforms and regions, this episode offers pragmatic advice on navigating these challenges without losing sight of your brand’s core identity. We cover:

1. Inconsistencies in Branding: How inconsistency in messaging and visuals can confuse customers and dilute brand trust.

2. Challenges with Guidelines: Exploring why brand guidelines often get overlooked and how businesses can maintain discipline to stay consistent.

3. The Impact of Growing Business Complexity: Discussing how brands can adapt to changing landscapes while still maintaining a unified image, especially as they expand into different markets and channels.

4. Centralised vs. Regional Control: How the degree of autonomy given to regional teams impacts brand consistency.

5. Practical Solutions: Tips on investing in high-quality assets, setting up effective guidelines, and revisiting them regularly to reflect current realities.

Have a read at our original article on Good’s Website.