The Hotelier Helpcast

By: Gerry MacPherson
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  • Summary

  • Welcome, dear listeners, to The Hotelier Helpcast Blog Posts – the sanctuary for independent hoteliers worldwide, seeking the keys to transform their properties into dream destinations for every guest. Each week, we plunge headfirst into the burning queries, the perplexing challenges, and the heartfelt struggles of managing an independent hotel. Why? Because we intimately understand the balancing act of reservations, appeasing the perpetually dissatisfied guest, and chasing that ever-elusive perfect review. And here’s the good news – you're not in this alone! We respect your time, so every episode is a no-nonsense guide, delivering straight answers sans the fluff. From the enchanting escapes of Venice to the rustic allure of a Nova Scotia hotel, journey with us through every corner of the hotel universe. We'll illuminate the shadows and tuck those pesky challenges to bed! Alongside expert guests, quirky anecdotes, and solutions that’ll have you exclaiming, 'Why didn't I think of that?!', 'The Hotelier Helpcast Blog Posts’ invites you to a weekly rendezvous with the vibrant community of independent hoteliers. It's enthralling, it's enjoyable, and most importantly, it’s tailored just for YOU. So, settle into a cozy chair, or perhaps, take a leap onto one of those extravagant hotel beds (we promise not to judge), and prepare to be inspired, amused, and enlightened. Welcome to 'The Hotelier Helpcast Blog Posts’! Now, let's set the stage for this suite party! Always remember – every question answered is a key to unlocking your hotel's potential, casting you as the hero in all your guests’ travel stories!
    Copyright@Keystone Hospitality Property Development | All Rights Reserved
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Episodes
  • How To Craft A Winning Marketing Strategy For Your Hotel-046

    How To Craft A Winning Marketing Strategy For Your Hotel-046
    Aug 29 2024

    Grab your copy of the “Unlocking Hospitality Success: 25 Must-Know Insights for Independent Hotel Owners” PDF.
    https://keystonehpd.com/the-hotelier-helpcast-pdf/

    Crafting a Robust Marketing Strategy for Your Hotel

    Ever felt lost without a roadmap? That’s your hotel without a marketing strategy.

    In this episode, I'll explore why a solid marketing strategy is essential for your hotel's success. From creating a written plan to setting clear goals and engaging your team, we'll guide you through the steps needed to ensure your property stands out. Think of your strategy as assembling Ikea furniture – those step-by-step instructions are crucial. I'll discuss the benefits of a marketing strategy, how to develop one, and the importance of continuous improvement in the dynamic hospitality industry.

    • Importance of a marketing strategy


    • Steps to create a written plan


    • Engaging your team


    • Continuous improvement


    Listen to the episode for more insights! 🌟📈📝

    #Marketing Strategy #Hotel Marketing Strategy #HotelMarketing #IndependentHotel #HospitalitySuccess #MarketingStrategy #BoostOccupancy #HotelTips #TeamEngagement #HotelBusiness #MarketingPlan #HotelGrowth


    ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
    https://hotelierhelpcast.com/2024/08/how-to-craft-a-winning-marketing-strategy-for-your-hotel-046

    Serious about taking your business to the next level? Sign up for the “Check-In to Success-Building and Running Your Hotel Business” course.
    https://courses.keystonehospitalitydevelopment.com/course/check-in-to-success-building-running-your-hotel-business/

    Grab your copy of the “Unlocking Hospitality Success: 25 Must-Know Insights for Independent Hotel Owners” PDF.
    https://keystonehpd.com/the-hotelier-helpcast-pdf/

    Hospitality Property School Group
    Learn the benefits—https://member.keystonehpd.com

    Join one of our groups
    Facebook
    LinkedIn

    Say hi on social
    https://www.facebook.com/groups/thehotelierhelpcast

    LinkedIn: https://www.linkedin.com/groups/8811511/

    Listen to The Hospitality Property School PODCAST here
    https://hotelierhelpcast.com/HotelierHelpcastPodcast

    YouTube
    https://www.youtube.com/ @TheHotelierHelpcast


    A Division of Keystone Hospitality Property Development
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    8 mins
  • Steps To Creating Realistic Marketing Goals For Your Hotel-045

    Steps To Creating Realistic Marketing Goals For Your Hotel-045
    Aug 22 2024

    Grab your copy of the “Unlocking Hospitality Success: 25 Must-Know Insights for Independent Hotel Owners” PDF.
    https://keystonehpd.com/the-hotelier-helpcast-pdf/

    Boost Your Hotel Bookings with a Strategic Marketing Plan!


    Is your hotel struggling to fill rooms? Don’t worry; we’ve got the perfect solution for you! This video breaks down how effective marketing isn’t just about selling, but about storytelling and educating your guests about what makes your property special.

    📌 Key Takeaways:

    • Set realistic and measurable marketing goals for the next 18 to 24 months.


    • Conduct a thorough marketing audit of all past activities to understand what worked and what didn’t.


    • Perform detailed market research to identify your property’s strengths and target audience.


    By following these steps, you’ll not only stay ahead of the competition but also expand your customer base and promote both current and new services.

    🌟 Why Listen?

    • Gain insights on increasing bookings and boosting income.


    • Learn the importance of involving your staff in the marketing process.


    • Understand how to create a marketing plan that aligns with community events and your business goals.


    #Marketing Goals #Hotel Marketing Goals #HotelMarketing #HospitalityTips #MarketResearch #TargetAudience #MarketingGoals #HotelManagement

    #HospitalityIndustry #MarketingStrategies #HotelBusiness #HotelSuccess


    ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
    https://hotelierhelpcast.com/2024/08/steps-to-creating-realistic-marketing-goals-for-your-hotel-045

    Serious about taking your business to the next level? Sign up for the “Check-In to Success-Building and Running Your Hotel Business” course.
    https://courses.keystonehospitalitydevelopment.com/course/check-in-to-success-building-running-your-hotel-business/

    Grab your copy of the “Unlocking Hospitality Success: 25 Must-Know Insights for Independent Hotel Owners” PDF.
    https://keystonehpd.com/the-hotelier-helpcast-pdf/

    Hospitality Property School Group
    Learn the benefits—https://member.keystonehpd.com

    Join one of our groups
    Facebook
    LinkedIn

    Say hi on social
    https://www.facebook.com/groups/thehotelierhelpcast

    LinkedIn: https://www.linkedin.com/groups/8811511/

    Listen to The Hospitality Property School PODCAST here
    https://hotelierhelpcast.com/HotelierHelpcastPodcast

    YouTube
    https://www.youtube.com/ @TheHotelierHelpcast


    A Division of Keystone Hospitality Property Development
    Show More Show Less
    7 mins
  • How To Boost Your Revenue With Effective Hotel Training-044

    How To Boost Your Revenue With Effective Hotel Training-044
    Aug 15 2024
    Grab your copy of the “Unlocking Hospitality Success: 25 Must-Know Insights for Independent Hotel Owners” PDF.https://keystonehpd.com/the-hotelier-helpcast-pdf/ Maximize Hotel Revenue with Expert Training Are you ready to boost your hotel's revenue? In this video, we explore the importance of training your staff in advanced revenue management skills. Discover how optimizing occupancy rates can keep your property profitable even during off-peak seasons. By empowering your team, you ensure they can confidently predict demand surges and adjust rates dynamically. 📈✨🚀 #HotelRevenue #TrainingSuccess #HotelTraining #HotelManagement #HospitalityTraining #RevenueManagement #HotelTech #StaffTraining #ContinuousImprovement #EmployeeDevelopment #HotelInnovation #GuestSatisfaction #HospitalityExcellence ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT: https://hotelierhelpcast.com/2024/08/how-to-boost-your-revenue-with-effective-hotel-training-044 Serious about taking your business to the next level? Sign up for the “Check-In to Success-Building and Running Your Hotel Business” course.https://courses.keystonehospitalitydevelopment.com/course/check-in-to-success-building-running-your-hotel-business/Grab your copy of the “Unlocking Hospitality Success: 25 Must-Know Insights for Independent Hotel Owners” PDF.https://keystonehpd.com/the-hotelier-helpcast-pdf/Hospitality Property School GroupLearn the benefits—https://member.keystonehpd.comJoin one of our groupsFacebookLinkedInSay hi on socialhttps://www.facebook.com/groups/thehotelierhelpcastLinkedIn: https://www.linkedin.com/groups/8811511/Listen to The Hospitality Property School PODCAST herehttps://hotelierhelpcast.com/HotelierHelpcastPodcastYouTubehttps://www.youtube.com/ @TheHotelierHelpcastA Division of Keystone Hospitality Property Development Grab your copy of the “Unlocking Hospitality Success: 25 Must-Know Insights for Independent Hotel Owners” PDF.https://keystonehpd.com/the-hotelier-helpcast-pdf/ Master the Art of Guest Personalization Personalization is key to unforgettable guest experiences. In this guide, “Unlocking Hospitality Success: 25 Must-Know Insights for Independent Hotel Owners,” we reveal how to tailor your services to meet individual preferences and create lasting impressions. 🌟 This episode will walk you through the steps to personalize every guest interaction, from using guest history to offering thoughtful amenities. Imagine greeting your guests with their favourite snacks and a personalized note – small gestures that make a big impact! 🍫📝 #HotelGuestExperience #GuestExperience #GuestExperience #HotelManagement #HospitalityTips #PersonalisedService #HotelAmenities #GuestSatisfaction #HotelLife #HospitalityIndustry #BoutiqueHotel #IndependentHotel ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://hotelierhelpcast.com/2024/07/beyond-words-crafting-the-full-hotel-guest-experience-040Serious about taking your business to the next level? Sign up for the “Check-In to Success-Building and Running Your Hotel Business” course.https://courses.keystonehospitalitydevelopment.com/course/check-in-to-success-building-running-your-hotel-business/Grab your copy of the “Unlocking Hospitality Success: 25 Must-Know Insights for Independent Hotel Owners” PDF.https://keystonehpd.com/the-hotelier-helpcast-pdf/Hospitality Property School GroupLearn the benefits—https://member.keystonehpd.comJoin one of our groupsFacebookLinkedInSay hi on socialhttps://www.facebook.com/groups/thehotelierhelpcastLinkedIn: https://www.linkedin.com/groups/8811511/Listen to The Hospitality Property School PODCAST herehttps://hotelierhelpcast.com/HotelierHelpcastPodcastYouTubehttps://www.youtube.com/ @TheHotelierHelpcastA Division of Keystone Hospitality Property Development
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    6 mins
Career Success Leadership Economics
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