The Idea Climbing Podcast

By: Mark J. Carter
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  • Summary

  • If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.
    © 2019 Mark J. Carter & ONE80
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Economics Leadership Marketing
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Episodes
  • How to Achieve Peak Performance by Creating a “Performance Bubble” with Craig Domann

    How to Achieve Peak Performance by Creating a “Performance Bubble” with Craig Domann
    Dec 17 2024
    If you want to achieve peak performance, you can probably benefit from creating a Performance Bubble. I discuss how to do that with my guest, Craig Domann. Craig is a veteran NFL agent who has negotiated more than half a billion dollars’ worth of contracts for more than 300 NFL athletes, coaches and now high school and college athletes for their NIL. His journey as a sports attorney has shown him that having a Pro Mindset is key to a successful pro-athlete career. Craig released a book, Pro Mindset: Be Your Best In Your Biggest Moments, and he has a podcast Pro Mindset Podcast where he discusses with guests on his show, the mental ingredients that are common for elite performers and then he transfers that knowledge in insightful stories and daily applications. Your Performance Bubble Explained The Performance Bubble is like a secret weapon that the best of the best utilize to create a mental space so that they can be “in the zone”. The Performance Bubble is applicable to all areas of life, whether you’re in business and you have a big-time sales call or if you’re an athlete and you have a big game. What it does is creates this safe zone where you block out all the things that work against you; fear, doubt, what happened the last time, what somebody told you, etc. When you’re in your Performance Bubble those types of things don’t throw you off your game. Everyone has been in those situations where they had their act together, they had their game plan, they show up for whatever they need to show up for and their bubble got burst by some curveball, some unexpected comment, objection, whatever it may have been. The Performance Bubble creates a safe zone, a safe mental space where you can be your best in your biggest moments. What Does a Performance Bubble Do for You? Number one is the awareness that you have one. If you don’t have one you might be awesome for a short time because you’ve prepared for it, you strategized, you might have visualized it, you think you’re all set. Until they throw you that curve ball and then it blows up in your face. Or you have that pocket voice which is talking to you at the same time you’re doing the presentation that says “Hey man, remember the last time that you were in this situation? It didn’t work out so well.” And that negative thought comes in and now you’re operating on that negative thought. The Performance Bubble is boundaries and anchors. The boundaries block out the noise, past failures, and so on. In business, if you’re counting your commission check before the sales meeting is over, most of the time you don’t get the check because you’re so attached to the results and the outcome. When you can embody why you’re there and what you’re doing and let the results take care of themselves, the scoreboard usually tilts in the right direction. Your bank account looks pretty good. And so, the bubble is going back to the boundaries and anchors, it’s blocking out the things that don’t serve you and everything that does serve you gets to come in. Craig always talks about how you step into that bubble on game day, you step into that bubble when you walk into the board room and the only things that come with you are belief in who you are, confidence in what you’re going to do, all the preparation you did, gets to come in. All the practice you did gets to come in. You visualized yourself on the drive to the meeting or the bus ride to the stadium. You visualized it maybe for the whole week. That gets to manifest itself in the Performance Bubble. In this episode we also dive into topics such as: Two ways to lower the volume of the negative voices in your head. How to create a regulator for your mental state. How to turn up the volume for the positive voices in your head. The three parts of the pro mindset. How an entrepreneur can find good council to shorten their learning curve. What to do create a Performance Bubble for success before a netwo...
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    23 mins
  • How to Use Storytelling to Stand Out from the Crowd with Thom Van Dycke

    How to Use Storytelling to Stand Out from the Crowd with Thom Van Dycke
    Dec 11 2024
    People love to hear and listen intently to great stories. If you can craft them for your marketing initiatives, you’ll build your business faster. I discuss how to do that in this episode with my guest, Thom Van Dycke. Thom is a business advisor for solopreneurs and small agencies and a certified StoryBrand Guide. He works to help his clients develop strategic offers that deliver huge value to their customers. Thom was a pastor for 19 years. When you’re in that kind of role there’s a lot of storytelling already involved. In 2020 he left the ministry and started his own business after reading the book “Building a Storybrand” by Donald Miller. In the back of the book the author described how to get certified as a “Storybrand Guide”. Thom realized that the Storybrand framework is very powerful for organizing your thoughts around storytelling. That sparked the idea: “I wonder if it’s time for a switch”. After getting certified Thom launched his business and started out as a copywriter. He fell in love with taking the genre of communication, marketing, and figuring out ways to interweave it with storytelling. Thom has been copywriting for four years and now and is starting to do more storytelling consulting work. When it comes to storytelling and marketing, where do you begin? Many people think storytelling is about telling their story and being autobiographical. While there is a place for that in marketing, that’s not necessarily what it means to tell your story in marketing. Storytelling in marketing really looks at what other parts of a story are and how do we can use them in our marketing strategy. Storytelling begins with a hero who wants something and can’t get it, they have an external problem. Then frustration about that leads to internal problems for them. Then the hero meets a guide. The guide gives them a plan, paints a picture of success and failure, and calls the hero to action. The whole arc of the story is one of transformation. So, the idea is the framework for a story. The reason that is so powerful is that our brains are wired to recognize the patterns of stories. From the beginning of written communication humankind has used stories to make sense of their world. The more ancient you go, the more the stories are more supernatural in nature. The Need for Storytelling In modern times we’re still creating stories to explain the world around us. We are still using stories to make sense of the universe, often in scientific and naturalistic ways. It’s part of our DNA to make sense of the world that way. When Thom starts working with a client, he first makes sure they understand that concept. Then he helps them understand that when it comes to marketing, in order to be effective, you need to be extremely clear. The brain wants to find the shortest path to an understanding or meaning as possible. When we put our marketing and messaging into a story format, we’re helping people’s brains get to the point we’re trying to make faster. It helps us land more deals and close more sales because it cuts out some of the brain’s confusion of trying to get to the point. In this episode we also discuss: How to get to the point quicker in your marketing strategy. The case for making your clients to heroes of your stories instead of yourself. The pitfalls of the least effective marketing campaigns and how to avoid them. How to articulate your hero’s (customer’s) problems effectively and show them how you solve them. The role of and need for compassion in marketing. How to position yourself as the hero’s guide in your customer’s journey. How to arrange the content on your website to create a hero’s journey. The need for a call to action and how to create one. How to balance explaining problems with explaining solutions in your marketing. Two common storytelling mistakes most people make and how to avoid them. The one thing that,
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    27 mins
  • How You Can Become a Lifelong Learner with Eric Pfeiffer

    How You Can Become a Lifelong Learner with Eric Pfeiffer
    Nov 20 2024
    Everyone can be and probably should be a lifelong learner; that practice can change the course of your life. I discuss how and why to do that in this episode with my guest, Eric Pfeiffer. Eric is the founder and CEO of MPWR Coaching. Eric has been in the leadership development space for over 15 years, having helped build a multi-million-dollar coaching business and trained over 150 coaches worldwide. Eric says becoming a lifelong learner didn’t start early enough in his career. In his twenties and even into his early thirties he felt pressure to know everything, to have arrived, to have achieved, and to have whatever knowledge base he needed to be successful. He constantly ran into roadblocks and to different challenges that kept reflecting to him “You don’t know everything.” There was a long season when every time some inadequacy was exposed in him through some deficiency, usually by other people, he would take that as an insult as somehow diminishing his value, disqualifying him from something better. This eventually changed with help from mentors. One day a mentor said to Eric “You need to get over yourself! You’re going to spend the rest of your life becoming a better version of you. If you see every exposure of something you don’t know or don’t know how to do as some kind of diminishing of your value, you’re going to stay plateaued and stuck. Then what you’ll do is create a world around you where what you know and know how to do currently is the only thing that’s required. That means your success level and trajectory are diminished as well.” Something Changed He says he “flipped that script” and recognized that every time some deficiency in him was exposed he decided to celebrate it. He realized that he could be grateful and appreciative because it’s exposing a potential new growth opportunity. If he can embrace the positive perspective, he sees it as an opportunity instead of being an obstacle. Then what happens is every time something’s exposed as a deficiency he gets to experience another area to grow in. He could go on another journey of personal transformation and development. As that became more and more the norm for his life Eric realized that his trajectory radically changed, and he found himself on this continual growth path. How Does Becoming a Lifelong Learner Begin? At first, it’s a choice, it’s a mindset shift to “flip the script” by realizing we can always choose how we interpret an experience. When we experience an area of life that we’ve fallen short in we’re either going to self-protect and project responsibility on everybody else or decide in that moment to choose to see those circumstances as opportunities for our own personal growth and development. That is the starting point because until we have that mindset, until we can control our mindset about our failures and shortcomings then we will always see those as roadblocks rather than the opportunities that they really are. From there Eric believes that we have to learn some basic mechanisms to squeeze the learning out of our life experiences, whether they be positive or negative. It’s all up to you! We also dive into topics such as: How to flip the script on internal dialogue/shift your mindset. The importance of and how to practice self-awareness. How to shift your mindset from my failure is an obstacle to it’s an opportunity. How developing and adopting small habits leads to big success. How to know what to take in and what to leave out. Words for time: Chronos (sequential/stopwatch/calendar time) and Kairos. How to recognize moments that are most relevant to you and embrace them. What are brains are hardwired to do in our best moments. How to maintain a life of lifelong learning and not just have it be a blip on your radar. The ROI of being a lifelong learner versus just being a momentary learner. How to create a paradigm shift from obstacle to opportunity.
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    23 mins

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