• The Ikea Effect Why We Value What We Create

  • Oct 31 2024
  • Length: 28 mins
  • Podcast

The Ikea Effect Why We Value What We Create

Listen for free

View show details

  • Summary

  • Why do we value something more when we’ve put in the effort to build it, even if it’s imperfect? In this episode of Mind Theory, we dive into the Ikea Effect, a cognitive bias that leads people to overvalue objects they’ve created themselves. Inspired by the experience of assembling wobbly IKEA furniture, we explore research that shows how the effort and sense of completion lead to greater feelings of ownership and pride. But beware—this effect can also cause us to overestimate the true value of what we’ve made. Tune in to understand how the Ikea Effect shapes your perceptions and why we’re wired to love what we create.
    Show More Show Less
Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Ikea Effect Why We Value What We Create

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available