• The Importance Of Having A Supportive Marketing Ecosystem

  • Aug 22 2024
  • Length: 25 mins
  • Podcast

The Importance Of Having A Supportive Marketing Ecosystem

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  • Summary

  • In this episode, we are joined by Erica Bonser, founder of Fan Club Brands, to discuss the importance of a supportive marketing ecosystem.

    We discuss the need to understand a company's values and purpose to create a strong brand identity and the pros and cons of in-house marketing teams versus hiring specialist agencies.


    Key Takeaways:

    • Branding and marketing strategy with a focus on aligning businesses with their values and purpose.
    • Marketing ecosystem importance and ambassadors protecting brand reputation.
    • Building a supportive ecosystem for businesses with limited resources.
    • In-house marketing vs. agencies, pros and cons of each.
    • Partnering with specialist agencies for digital marketing support.


    Links:


    Erica Bonser

    https://www.linkedin.com/in/erica-bonser/

    https://fanclubbrands.com/vip-days


    www.pinkleopard.co.uk
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Marketing Economics
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