The Live eCommerce Podcast

By: Nicolas Bailliache
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  • Summary

  • A show for retailers, brands and creators looking to grow their video commerce strategy.


    What if you could improve your sales conversion rate from 3% to 18% in just one hour? It’s completely possible, and you can do it today thanks to live commerce. This new, evolving online opportunity helps you grow fast, authentically, in an innovative and social way


    Livestream e-commerce combines real-time video content and two-way communication that allows viewers to buy or save products as they watch. Compared to other pre-recorded, edited content, this interactive and engaging content feels more authentic. The spontaneity creates a feeling that anything can happen. But if you don’t feel confident in your on-camera skills, this can feel daunting and overwhelming. We’re here to help you feel more comfortable and learn the best practices for selling live.


    It won’t be long until livestream shopping becomes imperative for e-commerce brands and online content creators. The US livestreaming market is expected to hit $25 billion by 2023. That’s why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.


    Live video broadcasts give you a way to explain and demonstrate elements of products that customers don’t otherwise see before purchase. This also allows you to interact with an audience in real-time via chat and Q&As. And when you do it well, you can increase your following and drive product sales.


    On this podcast, you will learn the key things about running a successful live shopping event. As people at the forefront of this evolving sales channel, we share the best practices and do's and don'ts for brands and their ambassadors. Our cutting edge technology and training helps your personality shine on-camera, engage well with viewers, and improve the overall customer experience.


    We make the entire process easy and fun through our live video commerce platform eStreamly. Influencers and brand spokespeople demo and sell products during livestream events. It's like a Home Shopping Network online.


    Together we can transform the shopping experience! Grow sales, save time, build trust with your customers and make delightful moments. Tune in now and learn more at: https://hubs.ly/Q02qJNmM0.
    Copyright 2023 eStreamly
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Episodes
  • Curated Videocommerce news: AI Eroding Trust, MrBeast Blueprint, YT Txt to video, Tupperware

    Curated Videocommerce news: AI Eroding Trust, MrBeast Blueprint, YT Txt to video, Tupperware
    Sep 20 2024

    VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce


    Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter


    Season 2: EP10

    AI Trust - The deep doubt era

    Mr Beast video Blueprint

    Youtube short text to video release

    What's going on at Tupperware


    About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0


    About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN


    #curated #videocommerce news of the week #ecommerce #retail
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    26 mins
  • Mastering Affiliate Marketing for E-commerce: Insights from Brenda Daniel

    Mastering Affiliate Marketing for E-commerce: Insights from Brenda Daniel
    Sep 17 2024

    Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter


    In this episode of the Live E-commerce Podcast, host Nicolas interviews Brenda Daniel, an expert in affiliate marketing and influencer partnerships. Brenda shares her experiences working with brands like Caraway and Karma Unlocked, offering valuable insights on building successful affiliate programs, nurturing creator relationships, and adapting to the evolving landscape of influencer marketing. Learn about effective strategies for attracting and retaining creators, the benefits of gifting versus paid collaborations, and how to leverage platforms like TikTok Shop and Shopify Collabs to optimize your marketing efforts. Whether you're a startup looking to establish an affiliate program or an established brand seeking to improve your influencer partnerships, this episode provides actionable advice and industry perspectives to help you succeed in the creator economy.


    About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.


    Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0
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    35 mins
  • S2EP8 - Video commerce news: NFP, Tiktok Overforecasted growth, Ebay & Fashion Week..

    S2EP8 - Video commerce news: NFP, Tiktok Overforecasted growth, Ebay & Fashion Week..
    Sep 6 2024

    VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce


    Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter


    Season 2: EP8

    • Non Farm Payroll
    • TikTok Shop Overforecast
    • Ebay & the Fashion week
    • Reviews & Ecom


    About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0


    About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN


    #curated #videocommerce news of the week #ecommerce #retail
    Show More Show Less
    26 mins

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