The MADness Podcast

By: Team MADness
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  • Summary

  • The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of school marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins. Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families.
    Copyright 2025 The MADness Podcast
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Economics Marketing Politics & Government
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Episodes
  • [MAD LABZ] Experience Strategy - The Ikea hotdog effect feat Yellow Car

    [MAD LABZ] Experience Strategy - The Ikea hotdog effect feat Yellow Car
    Jan 23 2025
    James and Nik are joined by Dr David Willows and Suzette Parlevliet of Yellow Car, as they discuss experience strategy and it's emerging importance/influence in the world of education. Expect authoritative insights and some great parallels from the expert duo.
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    21 mins
  • Dubai or not Dubai, that is the question ft. Nikki Holman

    Dubai or not Dubai, that is the question ft. Nikki Holman
    Jan 15 2025

    Nikki Holman, Head of Admissions for UK Curriculum Schools at Taaleem UAE, chats with Nik about her journey from Singapore to Dubai, how she's raised the bar for admissions operations, and where she looks beyond the k12 sector for best practice.
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    32 mins
  • Taking Centre Stage ft. Abi Evans

    Taking Centre Stage ft. Abi Evans
    Jan 14 2025
    Abi Evans, Director of Admissions, Marketing and Communications at Bancroft's School, Essex, UK, discusses her decision to ditch print marketing collateral, the power of data-driven decisions - and her life treading the boards.
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    38 mins

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