In this episode of The Member Engagement Show, we speak with Higher Logic’s Senior Privacy Analyst Amanda DeLuke about much-talked-about concerns around AI, privacy, security, and data protection. Topics covered include:

• What is ISO and SOC2, and why are they important security standards?
• The latest AI and privacy trends.
• How to approach AI at your organization with your eyes wide open.
• Considerations when approaching different use cases for AI in associations.
• Free resources on privacy and security.
• How to not be overwhelmed by the AI revolution.
• How data classification factors into privacy and security.
• What the legislators are doing (or not) to help.

Some Helpful Links:

Podcast on AI with Conor Sibley, Higher Logic's CTO

Higher Logic Blog Posts on AI (including tips for prompts, things associations should know, and Higher Logic's partnership with IBM to harness the power of community and AI)

Messaging, Malware, and Mobile Antiabuse Working Group (M3AAWG)

National Institute of Standards and Technology (NIST)

International Association of Privacy Professionals (IAPP)

Our guest this episode is Michael Jones, VP of Mobile Technologies at Results Direct. Results Direct helps associations leverage mobile apps and engagement trends to enhance member communication, engagement, and retention and improve the member experience. Results Direct is a longtime partner of Higher Logic and partnered with us to create Higher Logic Thrive Mobile 365. During this episode, we explore:

• Current tech and engagement challenges facing associations.
• Learnings from The State of Mobile in Associations Benchmark Report.
• How mobile apps help associations address some of their biggest priorities.
• The three places associations interface most with their members.
• How overall mobile use is trending across all demographics.
• How mobile opens a new communication channel for going beyond email.
• Why a mobile responsive website doesn’t tap the full advantages of a mobile app.
• How to get members to download your app.
• Tips for making your association app a success.

Helpful links:

Higher Logic Thrive Mobile 365

Results Direct

In this episode of The Member Engagement Show, we cover Higher Logic's recently released 2024 Association Community Benchmark Report, which collects community performance and engagement data specifically for associations and non-profits.

Not only do we discuss key metrics from the report, but expert community advisors Tiffany Moule and Kimmie Harrington share tips for improving your community performance and member engagement. Topics include:

• What the report is and how associations can best use it.
• Highlights from the report including:
  • Which months have the highest community engagement.
  • Average open rates for community digests.
  • Average discussion activity.
  • The impact of size and age on community engagement.
• How to engage different types of community users.
• The positive impact of tying mentoring, volunteering, and job board opportunities to your online community to increase engagement with your programs and community.
• Just how big a difference personalization makes.
• Why onboarding is a critical time for community engagement.
• The percentage of community members you can expect to contribute content.
• The impact of having resource libraries in a community.

Helpful Links:

Register and join us for our free upcoming webinar on the 2024 Association Community Benchmark Report, taking place September 25 at 2 PM ET.

Download the 2024 Community Benchmark Report

Explore the Community Manager Toolkit

More Higher Logic podcast episodes and resources