Julio Vincent Gambuto is a New York based author and marketing professional. His new book is Please Unsubscribe, Thanks!: How to Take Back Our Time, Attention, and Purpose in a Relentless World. As you’ll hear from our conversation, most of the ideas that Julio posits in the book are things that came to him during the covid-19 lockdown in 2020, when the intricate structures of the world where exposed for all to see. But Julio’s book is not really about decluttering your inbox. It’s not even about stopping yourself from paying £30 a month for watery high street mochas. It’s about using that word – unsubscribe – as a manifesto.

I asked Ned, quickly, what they thought about this idea of an unsubscribe culture, and whether we might be at a turning point. I will caveat their response by saying that they – like me, to be fair – have some business interests at stake in that not happening.

“NICK, ALL THE DATA SHOWS THAT SUBSCRIPTION GOES IN ONE DIRECTION: UP. THIS QUESTION OF DECLUTTER AND DISENTANGLE IS ONE ONLY DISCUSSED IN SPECIFIC CIRCLES – THE SORT OF CIRCLES WHERE GUYS ARE BUYING 500 DOLLAR DUMB PHONES AND GOING ON WORDLESS YOGA RETREATS THAT COST THE ANNUAL SALARY OF SOME BLUE COLLAR SCHMUCK. AND THE INTERNET HAS MADE RELATIONSHIP SUBSCRIPTION – AS YOU PUT IT – ALL THE MORE COMMON AND VALUABLE. HOW MANY OF YOUR HIGH SCHOOL FRIENDS ARE YOU STILL LINKED TO, EVEN VIA INSTAGRAM OR FACEOOK, NOW, AS OPPOSED TO YOUR PARENTS GENERATION WHO WILL BE TAKEN TOTALLY OFF GUARD WHEN THEY HEAR THAT THEIR KIDDIE BEST FRIEND ACTUALLY DIED FIVE YEARS AGO? CONNECT, CONNECT, CONNECT; SUBSCRIBE, SUBSCRIBE, SUBSCRIBE. LIKE IT OR NOT THIS IS THE FLOW OF TRAVEL.”

Even though I don’t really disagree with the premise that people’s subscription obsession and consequent connectivity is broadly still trending upwards, I don’t think the move to Marie Kondo our digital worlds is unique to technological toffs. It’s a bandwidth issue as much as anything. Maintaining a multi-platform social media habit, listening to podcasts and watching YouTube and reading newsletters, keeping on top of your work email, your personal email, the email you just use to get fresh voucher codes. It’s a lot. And people aren’t just actively rebelling against it – they’re running out of time.

So I do think we should think more proactively about what we subscribe to, and that’s where Julio comes in. He spoke to me last week from a house in New Jersey, and hopefully you’ll glean something useful from our chat.

Presented by Nick Hilton.

Music is 'Internet Song' by Apes of the State.

Artwork is by Tom Humberstone.

NEDLUDDLIVES.COM

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Here in the UK we have an estimated adult literacy rate of 99%, which the US is at 86%. Amongst UN member states, the average is 86.7%. Adult literacy has been one of the great triumphs of the 20th century, but it has also become a productive necessity as the service and information economies have grown. It is hard to conduct business without being able to read.

And yet the pleasure of reading is something that is being steadily eroded. Book markets are being dominated by celebrity memoirs, self-help books and children’s fiction. On the latter, it is striking that children’s books make up a third of all book sales in the UK despite children making up, firstly, about 21% of the population and, secondly, being largely unable to read. What is the point of buying children all these books, focusing so much on teaching them to read, if they don’t grow up to be readers?

This is why I dialled up Tom Rowley. Tom is a former Economist journalist who gave up his very successful career at the mag to start a bookshop: Backstory. He’s been chronicling this for the past couple of years, as Backstory has gone from a glint in the milkman’s eye to a very real shop on the high street in London. In this wide ranging discussion, we’ll look at reading, books and bookshops in a digital age, and how maybe – just maybe – they’re defying some of the anticipated trends….

Presented by Nick Hilton.

Sound mixing by Ewan Cameron.

Theme song by Apes of the State.

Cover artwork by Tom Humberstone.

More video on COOLER.NEWS

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it’s time to talk about Apple. Apple that big, sleek, glossy company with a current market cap of some $3.3 trillion dollars. The same Apple with whose products you are, quite plausibly, listening to this podcast. Indeed, they’re the reason a podcast is called a podcast: the cast is from broadcast, but the pod? That’s from the iPod. Remember those?

Apple has long felt like one of those tech companies which are, materially, nation states. Is part of FAANG the spooky sounding concatenation of Big Tech supremos, alongside Facebook, Amazon, Netflix and Google. As a sidenote, I like the suggestion that FAANG should now be replaced by MANAMANA for Microsoft, Apple, Netflix, Alphabet, Meta, Amazon, Nvidia, and Adobe.

Where other companies – like, naming no names, Meta – have ebbed and flowed with the tides of both their products and society’s preferences, Apple has been resilient. Good hardware release has followed good hardware release, and the iPhone has become the most important piece of technology on the market. Even where products from competitors like Samsung and Huawei appear to technologically outweigh the Californian company’s offering, they’ve still found themselves chasing Apple’s tail. The modern smartphone is, consequentially, build entirely in the image of the iPhone. But why is this?

It's because the commodity that Apple has always traded in, above and beyond everything else, is cool. The products don’t look like nerd-baiting CPUs, they look like accessories for the Met Gala. iOS doesn’t look all goofy like Linux, it looks like it’s been designed by some graphic designer who publishes a coffee table book of artistic nudes of his Japanese girlfriend. Everything is smooth and fluid, like liquid slowed to a fraction of its motional speed.

But is Apple’s era as the purveyor of technological cool at an end?

On this episode we speak to Slate's tech and business reporter Nitish Pahwa about the possible fall of the House of Apple...

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