Get ready to master your digital marketing budget with insights from Mike Shaug, founder and CEO of Premier Online Marketing. Learn how to reverse engineer your traffic needs from lead generation goals and why too much traffic is never a problem. From understanding your sales targets to dissecting competitors' spending through Google Ads' auction insights, Mike provides a treasure trove of strategies to ensure informed budgeting decisions that drive growth and stability in an ever-competitive landscape.

Explore the untapped potential of organic traffic as we uncover why it's often more rewarding than paid options. Frequent Google algorithm changes might be daunting, but staying updated is crucial to maintaining those high conversion rates and avoiding revenue fluctuations. With new players like Gemini and ChatGPT entering the arena, flexibility in your digital marketing strategy is no longer optional. Learn how to leverage SEO and content updates to maintain a steady stream of organic traffic, while also preparing for when paid media needs to take the spotlight.

The digital landscape is shifting, and so should your approach. Discover the importance of diversifying beyond Google, with platforms like Bing and Microsoft gaining prominence. Learn how to mitigate risks associated with website migrations during mergers and acquisitions, and understand why a first-mover advantage on emerging platforms could be your secret weapon. Mike also shares why video marketing should be on your radar and how businesses can utilize it effectively without competing for viral fame. This episode is your guide to staying ahead in the dynamic world of digital marketing.

Ready to skyrocket your car dealership's visibility and outshine big players like Cargurus and Autotrader? Tune in to the latest POMCAST episode featuring Mike Shaug and Andres Fernandez from Premier Online Marketing. We'll unravel the secrets behind an effective SEO playbook tailored specifically for dealerships. Learn why a powerful organic presence isn't just nice to have but a necessity in today's competitive market. We promise actionable insights and practical steps to elevate your rankings and digital marketing efforts.

Our conversation with Mike & Andres is packed with vital strategies to optimize your Google Business Profile and boost local search results. We discuss the importance of consistent citations, NAP (Name, Address, Phone number), and regular updates to stay ahead. We uncover common misconceptions about SEO services and share tips on how to avoid low-cost traps that could cost you more in the long run. Expect to gain clarity on local SEO and organic search, including the critical elements like click-through rates, reviews, and map pack visibility.

Dive deep into the practical side of SEO with essential on-page optimization tactics. We break down the strategic use of keywords, geographic terms, and proper use of headings to boost your search engine rankings. Whether you're a seasoned pro or just starting, this episode is your guide to mastering SEO and making your dealership a digital powerhouse. Don't miss it!

Ever wondered how the top multifamily properties keep their vacancy rates low and renewal rates high? Tune in to the latest episode of The POMCAST, as we unravel the secrets behind effective multifamily paid media lead generation. Discover the advantages and challenges of marketing individual properties directly versus leveraging Internet Listing Services (ILS) like apartments.com and Zillow. We’ll also reveal why controlling your traffic through platforms like Google and Microsoft ads can provide you with better-quality leads and how a hybrid approach combining direct marketing and ILS can supercharge your efforts.

Explore the most effective apartment lead generation channels with us, where we discuss the balance between SEO and paid media. Learn why Google search ads, especially call-only ads for mobile users, are game-changers in driving valuable traffic. We'll also share insights on why YouTube advertising with custom intent lists can be a cost-effective method to engage potential renters and how Bing could be your secret weapon for cost-efficient search marketing. We delve into the limitations of display advertising and the often overlooked potential of Bing as a complement to your Google strategies.

Lastly, we dive into the nuts and bolts of optimizing Google Ads for multifamily properties, from smart keyword strategies to effective remarketing campaigns. Hear about the best practices for managing campaigns for different apartment types and the crucial KPIs for optimizing your property marketing. With practical tips on video content creation and targeting, this episode is packed with actionable insights designed to elevate your apartment marketing game. Don't miss out on mastering the strategies that can help you maintain optimal occupancy while attracting high-quality leads!