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Season 4 - Episode 16

The Power of Social Media | The Power of Partnerships and Referral Sources on Social Media | Authenticity and Relatability in Social Media Content

In this episode of the Green Effect Podcast, Stephen Green interviews Lacey Morrison, the founder of Broker Social Club. Lacey shares her journey of transitioning from being a mommy influencer and goldsmith to becoming a social media expert for mortgage brokers. She emphasizes the power of social media in building communities and establishing trust with potential clients. Lacey encourages authenticity and relatability in social media content, rather than focusing solely on marketing. She also discusses the importance of consistency and patience in building a social media presence. Lacey advises new mortgage brokers to focus on building relationships and trust with their target audience. In this part of the conversation, Lacey and Stephen discuss the topics of being offended, cancel culture, and the importance of being mindful of what you say online. They also talk about the value of building a community on social media and the potential risks and benefits of using social media as a mortgage broker. Lacey shares her experience of dealing with online harassment and emphasizes the importance of privacy and security measures. Building solid partnerships and referral sources is key to growing your business on social media. It's important to create content that speaks directly to your target audience and also appeals to potential referral partners. Authenticity and consistency are crucial in gaining trust and building relationships. Boosting high-value content can be more effective than spending money on Facebook ads. Organic reach and engagement are valuable in attracting and retaining clients.

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