Why does Unique Property Group sponsor sports teams and events? Unique Property Group engages in sponsorship for a variety of reasons beyond just marketing and brand exposure.

They sponsor local sports teams, such as their founder's son’s football team, as a community-driven initiative, not necessarily expecting a direct return on investment. They also sponsored a high-end European driving event—not to sell to the attendees, but simply to "have some fun" and forge meaningful connections with entrepreneurs and investors.

Unique Property Group sees sponsorship as a way to give back to their local community, build relationships, and enjoy unique experiences rather than as a purely calculated business tactic. Their approach to sponsorship reflects a blend of strategic and altruistic goals.

0:00 Sponsorship Strategy and Local Market Focus

0:48 Sponsorship Values and Duration

2:44 Emotional and Local Sponsorships

5:01 High-Profile and Fun Sponsorships

6:47 Building Relationships Through Sponsorships

8:43 Balancing Sponsorship Costs and Value

11:02 Transparency and Future Sponsorship Plans

For more information on the subjects covered in this podcast and to connect with Lewis and Christian, head to https://tinyurl.com/uniquepropertygroup now.

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