Attention franchise suppliers! Do you think your role at conventions is just about direct selling? Franchisors, do you thing the roundtables are only a place to one sold? Think again. This episode sheds light the suppliers' role in creating the vibrant hubs of shared learning and collaboration - the Thought Leadership Roundtables. With insightful contributions from Emily George of the International Franchise Association (IFA) and Marcia Mead, President and founder of M2 Franchise Consulting and Executive team of the Supplier Forum Advisory Board , we highlight the shift from "Business Solution Roundtables", to the more inclusive Thought Leadership Roundtables. These sessions are now driven by supplier facilitators and the input from franchisors, franchisees, and suppliers, fostering dynamic, participant-led discussions that focus on mutual learning and the exchange of innovative ideas in 7 key responsible franchising pillars.

Marcia and Emily break down the process for achieving critical deadlines for topic ideas and facilitator options for the 2025 IFA convention and, ensuring you are well-prepared for upcoming events. We also discuss the importance of strategic participation for both franchisors and franchisees, ensuring maximum learning and networking opportunities.

Finally, they share ideas on the essential etiquette for franchise suppliers, emphasizing the power of networking and knowledge-sharing over hard sales tactics. Discover why bringing paper business cards remains a timeless and crucial strategy, and learn how to effectively showcase your expertise. Their tips will guide you in making meaningful connections that go beyond the sales pitch, helping you leave a lasting impression without overwhelming potential clients.

Tune in for an episode rich in practical advice and insights tailored for the franchising community!

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