Summary

Join us for a conversation between Kelli Hayes Smith and Justin Hinkle as they dive into the essential role of a website for travel professionals.

Discover why a polished online presence is non-negotiable and how a compelling homepage can captivate potential clients.

Learn about the power of a Google Business Page in establishing credibility and legitimacy. We explore the incredible benefits of websites in boosting SEO, driving content marketing, and generating leads.

Plus, find out why a mobile-friendly, responsive website is key to a seamless user experience. Our discussion wraps up with invaluable insights on tracking website metrics and leveraging data to enhance your online effectiveness.

Takeaways

• Professional Online Presence: Establishing a website is crucial for travel professionals to attract and connect with potential clients.
• Persuasive Homepage: Your homepage should showcase your expertise, solve client problems, and motivate visitors to book consultations.
• Google Business Page: This tool validates your business, providing reviews and essential information to boost client trust.
• SEO & Lead Generation: Websites enhance your SEO efforts, fuel content marketing, and generate valuable leads.
• Mobile-Friendly Design: Ensure your website is responsive and offers a flawless user experience, especially on mobile devices.
• Website Metrics: Tracking and analyzing data is vital to gauge your website's effectiveness and identify areas for improvement.

Chapters

• 00:00 - Introduction and Background
• 04:07 - The Necessity of a Website for Travel Professionals
• 08:19 - Creating a Persuasive Homepage
• 11:36 - The Role of a Google Business Page
• 19:19 - The Significance of Mobile-Friendly Websites
• 26:09 - Websites for Education, Content Marketing, and Lead Generation
• 35:00 - Tracking Website Metrics and Analyzing Data

LINKS :

Wanderlust Campus

Wanderlust Campus's Instagram

Wanderlust Campus Facebook Group

Suitcase Designs