What does it take to build a brand that’s both authentic and impactful? In this episode, I sit down with marketing legend Seth Godin for an unforgettable conversation about identity in marketing and beyond. We explore the power of personal branding, the ethical dilemmas marketers face today, and why authenticity is the key to building genuine connections. From unpacking cultural phenomena like the Swifties to examining how identity shapes consumer behavior, Seth offers profound insights that challenge traditional marketing practices and inspire a more thoughtful, human-centered approach.

But our discussion doesn’t stop at marketing. Seth and I dive into leadership, community building, and even the lessons we can learn as parents trying to instill core values in our kids. We tackle the balance between authenticity and consistency, the challenges of leading with integrity, and the transformative potential of meaningful connections in a digital age.

Whether you’re a marketer, a leader, or someone seeking to make an impact, this episode is packed with insights to help you rethink how you show up in the world.

About Seth:

A serial entrepreneur, Seth Godin has a degree in computer science and philosophy from Tufts University, and an MBA from Stanford Business School. He runs the altMBA, a global business-thinking workshop, and founded two companies, Squidoo and Yoyodyne. In 2013, Godin was one of just three professionals inducted into the Direct Marketing Hall of Fame, and in May 2018 he was inducted into the Marketing Hall of Fame too.

Connect with Seth:

Website: https://www.sethgodin.com/

Social links: https://seths.blog/socialmedia/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Are you confident your coach has the qualifications to guide you? In this week’s episode, Kelly Ruta, a clinical psychotherapist turned coach, joins me in tackling the ethical challenges plaguing the coaching industry. We candidly share frustrations, including a disappointing $1,500 one-to-one session, highlighting the prevalence of unqualified coaches and manipulative tactics.

Together, we examine the emotional toll of unethical coaching and the misuse of marketing strategies that prey on vulnerability. We also discuss the vital role of intuition when selecting a coach and advocate for a more transparent, integrity-driven industry.

This episode is a must-listen for anyone seeking guidance in a coaching relationship or looking to navigate the industry with discernment.

Learn more about Kelly:
Kelly Sullivan Ruta is a seasoned clinical psychotherapist of two decades who leaped into the coaching world to help entrepreneurs create the ultimate inner operating system for rapid growth without rapid breakdown.
Kelly believes entrepreneurs are perfectly positioned to create a massive positive impact on the planet. But she also knows that no strategy, plan, or tactic will ever outperform one’s mindset, limiting beliefs, conditioned programs, or habits.
She is obsessed with helping entrepreneurs and their teams do deep inner work, unlocking their generational wealth-building potential along the way.
Kelly is a hardcore introvert, 9 Quickstart, and Enneagram 8. Her soul calls the beach home. When she isn’t working, Kelly hangs with her ride-or-die besties, has her head in a book, or is with her husband and two (mostly grown) sons.

Kelly's Links:

Website: www.kellyruta.com

Instagram: @kellysruta

Free Radical Resilience Roundtable Replay: https://kellyruta.com/op/roundtable-registration-october-2024

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How do top performers, especially marketers, stay resilient and avoid burnout?

This week, I’m joined by mindset coach and former TEDx speaker Matt Gagnon for a powerful conversation on mental health, resilience, and personal growth. Matt shares his journey from corporate life to coaching, opening up about struggles with mental health and the transformative power of vulnerability and community.

We explore "atomic mornings," a flexible way to start your day, the differences between coaching and therapy, the importance of self-care, and the ethical responsibilities of coaching. Packed with actionable insights, this episode helps you prioritize well-being while achieving personal and professional success. Don’t miss it!

Learn more about Matt:

From corporate burnout to executive coach, Matt Gagnon has lived it all. After 15 years in the corporate grind, missing out on life's precious moments, Matt took a leap of faith and transformed his life. Now, he's the founder of Atomic Mornings, a TEDx speaker, and as the founder of Matt Gagnon Coaching he is a certified professional executive coach. Additionally he is a virtual professor at Austin Community College focusing on LinkedIn strategies and also spends weekends as a touring musician through the state of Maine.

After hitting a plateau in running his own practice and on the verge of burnout again, Matt decided to make the unthinable move to become a morning person - 30 Day Custom Program designed to create a sustainable habit focused on protecting your self care supply lines. Matt believes that the world wants the best of you and not what's left of you.

Matt's Links:

https://linktr.ee/atomicmornings

www.linkedin.com/in/mattgagnon1

IG: @IamMattGagnon

IG: @Atomicmornings.io

TEDx Talk: https://youtu.be/9lwJ3FxVTF4?si=0O-1MYztau6YuKZu

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.