The Resilient Retail Game Plan

By: Catherine Erdly
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  • Summary

  • Welcome to the Resilient Retail Game Plan - a small business podcast with me, independent UK-based small business and retail expert Catherine Erdly, founder of The Resilient Retail Club. A podcast for anyone wanting to start, grow, or scale a profitable small business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. The Resilient Retail Game Plan is a small business podcast dedicated to one thing - breaking down the concepts and tools I’ve gathered from twenty years in the retail industry in the UK and USA and showing you how you can use them in your small business.
    Catherine Erdly ©2023
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Episodes
  • 215 | Secrets to Purpose-Led Success with Lucy Greenwood of Lucy & Yak

    215 | Secrets to Purpose-Led Success with Lucy Greenwood of Lucy & Yak
    Sep 12 2024

    In this episode of the Resilient Retail Game Plan podcast, I interview Lucy Greenwood, co-founder of the ethical and sustainable clothing brand Lucy & Yak.

    Lucy shares insights from their journey, which began in 2017. We discuss the importance of authenticity, community building, and the brand's purpose-led initiatives.

    We also touch on the challenges of maintaining strong values as the company grows, handling mistakes, and the impact of social media on brand representation.

    Additionally, Lucy unveils exciting future plans, including the expansion of the 'RE-YAK' initiative and the potential launch of a mobile second-hand shop.

    [02:25] What would Lucy Greenwood say is the secret of success?

    [06:31] The mistake that turned into Lucy & Yak's brand identity

    [10:10] The impact of community on Lucy & Yak

    [17:26] Why it's so important to know your values in business

    [22:44] The challenges behind building body awareness in the media

    [26:49] What's next for Lucy and Yak?

    Get all of the details in the show notes: https://www.resilientretailclub.com/podcast-episode/secrets-to-purpose-led-success/

    Links:

    Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/

    Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/

    Other episodes you might like:

    Finding Purpose In Your Brand with Jo Tuchener-Sharp Founder of Scamp & Dude https://www.resilientretailclub.com/podcast-episode/finding-purpose-in-your-brand/

    Building In Sustainability And Changing The Fashion Business Model With Cally Russell

    https://www.resilientretailclub.com/podcast-episode/building-in-sustainability-and-changing-the-fashion-business-model-with-cally-russell/
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    32 mins
  • 214 | Finding Purpose In Your Brand with Jo Tuchener-Sharp Founder of Scamp & Dude

    214 | Finding Purpose In Your Brand with Jo Tuchener-Sharp Founder of Scamp & Dude
    Sep 5 2024
    In this episode of the Resilient Retail Game Plan, I interview Jo Tuchener-Sharp, the founder of Scamp and Dude, a purpose-led fashion brand transforming the world of fashion into a force for good. Jo shares her moving story from working in PR to experiencing a life-changing brain hemorrhage, which led her to create a brand with a strong ethos beyond profit. We discuss Scamp and Dude's key initiatives like the superhero sleep buddies and super scarves, their purposeful charity contributions, and the importance of authenticity and connection with customers. Jo also talks about the challenges and triumphs in growing her business, becoming B Corp certified, and expanding into physical stores. Tune in for an inspiring conversation on building a business with heart and the power of resilience. [01:44] Meet Jo Tuchener-Sharp: Founder of Scamp and Dude [02:26] The Life-Changing Event That Started Scamp & Dude [07:35] Charitable Initiatives: Super Scarves and Sleep Buddies [16:25] Becoming a B Corp: The Journey and Impact [21:55] How Physical Store Locations Have Created a Closer Connection with Their Customers [26:18] Advice for Aspiring Entrepreneurs [28:52] Where to Find Scamp and Dude Get all of the details on our website at: https://www.resilientretailclub.com/podcast-episode/finding-purpose-in-your-brand/
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    30 mins
  • 213 | Mastering Retail Profit Margins with Catherine Erdly

    213 | Mastering Retail Profit Margins with Catherine Erdly
    Aug 29 2024

    Today we are diving deep into the critical topic of profit margins and their importance in maintaining a profitable, sustainable and abundant retail business. I’m sharing examples from my retail industry experience to break down how to calculate profit margins, common mistakes to avoid, and practical strategies for improving profitability.I will also share how to balance costs and manage cash flow. Don't miss this episode filled with fundamental principles and actionable advice.

    If you are looking for some additional help to working out what your profit margins should be you can download my calculator here.

    [00:53] Revisiting a Popular Episode on Pricing

    [02:38] Understanding Retail Profit Margins

    [08:21] Common Mistakes in Calculating Retail Profit Margins

    [13:38] Calculating Your Profit Margin (https://www.resilientretailclub.com/blog/calculate-retail-business-profit)

    [17:03] Considering Profit Margins Across Collections and Sales Channels

    [22:36] What Is A Healthy Profit Margin (https://www.resilientretailclub.com/blog/what-is-a-good-profit-margin/)

    [28:06] What To Do If Profit Margins Are Low (https://www.resilientretailclub.com/blog/10-proven-ways-to-improve-the-profitability-of-your-small-business/)

    [33:43] Conclusion and Final Thoughts

    Links:

    Profit Margin Calculator: https://futureretail.lpages.co/margin-calculator-2024/

    Get more great resources in the show notes at https://www.resilientretailclub.com/podcast-episode/mastering-retail-profit-margins-with-catherine-erdly/
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    36 mins

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