In our latest episode, we’re joined by Birte Sten, the CRO at Centra and industry leader in SaaS. From her early days as a competitive swimmer to leading high-impact sales teams, Birte shares how she’s used a structured, factory mindset to drive scalability and growth in the SaaS space. She dives deep into building a sustainable go-to-market strategy, customer retention, and enabling others in the organization to create lasting impact.

What’s covered in this episode:

• What does it mean to adopt a “factory mindset” in sales, and how can it enhance efficiency and scalability?
• How does revenue architecture support both acquisition and retention, and why is this balance essential for sustainable growth?
• How can companies use a systematic framework to create a growth formula and measure success with a data-driven approach?
• Why is it crucial to understand your ICP when scaling, and how can it guide your strategy?

This episode is packed with Birte’s hard-won insights. Make sure to tune in to learn from her strategic roadmap for growth and scalability.

In this episode, we had an insightful conversation with Saahil Karkera, VP of Customer Success at Oaky, to explore how customer success is evolving into a critical driver of growth and efficiency in the travel tech space. Saahil dives into his approach to building high-performing CS teams, with a focus on strategic initiatives that go beyond the day-to-day tasks of customer management. Here are some highlights from our discussion:

• Saahil’s strategy for segmentation, prioritizing future potential value over current revenue to boost retention and expansion.
• The importance of identifying white space opportunities within existing accounts to unlock new growth.
• Why customer success qualified leads are becoming key to showing the value of CS teams in driving revenue.

We also explore the growing need for CS professionals to adopt a commercial mindset, the power of sales and CS collaboration, and the operational benefits of having a dedicated CS Ops role to streamline efficiency. If you want to elevate your customer success strategy and see real results, this episode is a must-listen!

In our latest episode of the SaaSiest podcast, Chris Cunningham, Founding Member & Head of Social Marketing, ClickUp, shares how you need to adapt your communication on Social Media to meet the needs of a demanding audience, in times when there is an abundance of information and competitors all fighting for the same attention and budgets. Chris discusses the evolution of ClickUp's marketing strategies, emphasizing the importance of humor, brand awareness, and innovative content creation. He shares insights on scaling content production, leveraging social media for engagement, and the challenges of converting views into signups. He also highlights the significance of building brand loyalty through creative partnerships and the need for companies to humanize their brands. The discussion touches on the Validate 48 challenge, budgeting for social media, and ClickUp's bets, including a focus on long-form content.

These are some of the questions we answered:

• How can SaaS companies effectively leverage social media to drive brand awareness and customer engagement?
• What is the key to balancing humor and professionalism in B2B marketing content?
• How do you track the success of short-form content in terms of sign-ups and business growth?
• Why should companies consider hiring a dedicated creator to manage their social media strategies?
• What role does consistency play in building a strong social media presence and maintaining audience engagement?

Don’t miss this episode—tune in to gain inspiration from Chris's journey and advice!