In this episode:

James and Gil dive deep into the world of personal branding and celebrity endorsements in sales. From his journey as a tech founder to an investor in consumer startups, Gil shares insights on how aligning the right celebrity with a brand can boost credibility and trust. The conversation explores how celebrity endorsements aren’t just about visibility, but about establishing authenticity with customers. Through examples of successful endorsements and stories of how personal branding drives product success, this episode uncovers the secrets behind leveraging influential figures to create meaningful connections and enhance brand trust.

Gil is a tech entrepreneur turned investor with a passion for helping consumer startups succeed by leveraging celebrity endorsements and personal branding. With a background in building a successful influencer marketing platform, Gil’s expertise lies in understanding how to align influential figures with brands to maximize impact. His career is defined by his ability to bring credibility to brands through thoughtful, strategic partnerships with celebrities. As an investor, he continues to support consumer startups by connecting them with the right people to elevate their brand visibility and trustworthiness. This episode offers a glimpse into the mind of a leader who excels at combining personal branding with sales strategies to drive success.

About Gil:

In this episode

James and Avishai explore the dynamic intersection of technology, sales, and product mindsets. From Tel Aviv to Silicon Valley, the conversation reveals the secret sauce behind scalable referral systems, the power of leveraging technology in sales, and the challenges of navigating the startup landscape. Avishai shares his approach to automating referrals at scale, the lessons he's learned from investing in over 140 companies, and the critical role of collaboration across departments in driving growth. Through stories of entrepreneurial risk-taking, industry insights, and personal reflections, this episode offers valuable takeaways on building lean startups, fostering innovation, and creating lasting business relationships.

About Avishai

A seasoned entrepreneur and angel investor, Avishai's career spans over a decade in the tech world, where he has founded, led, and successfully exited multiple ventures. With a focus on growth, product development, and scalable business models, he has invested in over 140 startups, helping to guide founders in building innovative solutions. His unique blend of hands-on leadership and keen strategic insight has made him a go-to expert in the world of B2B and tech-driven sales processes. Beyond his business acumen, Avishai is passionate about mentoring future entrepreneurs, advocating for lean growth strategies, and pushing the boundaries of what’s possible in tech.

In this episode:

James and Tori Signorelli delve into the transformative world of sales and customer experience. From Seattle to Tel Aviv, the conversation spans the globe, touching on the secret sauce of customer experience, the importance of collaboration, and the journey from theater to customer experience leadership. Tori shares her approach to understanding customers from an outside-in perspective, the challenges businesses face in breaking down silos, and the power of setting clear expectations. Through stories of personal growth, industry insights, and a shared passion for music and human stories, this episode illuminates the path to creating meaningful customer connections and driving brand love, all while fostering a culture of empathy and curiosity within organizations.

About Tori:

A leader in the realm of Customer Experience (CX) and design, whose illustrious career is dedicated to crafting human-centered experiences that drive brand love and foster deep connections. With expertise spanning B2C, B2B, and B2B2C experiences, Tori stands out for her commitment to research, design, and innovative strategies that ensure seamless customer interactions. Her leadership is marked by a profound ability to inspire teams, foster collaboration, and drive strategic problem-solving, making her an invaluable asset in reimagining customer engagement. Beyond her professional achievements, Tori's dedication as a part-time mentor and advisory board member highlights her commitment to nurturing talent and advancing the field. As we explore this episode, be inspired by the insights and experiences of a leader whose work has set new benchmarks in putting customers at the heart of business strategy.