Episodes

  • YOU ARE IN SALES - EVERYTHING YOU LIKE WAS SOLD TO YOU!
    Nov 6 2024

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    This podcast challenges the traditional perception of sales as a manipulative or pushy profession. It argues that sales is an integral part of human interaction and is present in every aspect of our lives.

    Everything we love, need, and want has been sold to us in some way. From the products we purchase to the ideas we embrace, there's always a persuasive element at play. This doesn't mean deception or manipulation, but rather the art of effective communication and persuasion.

    The podcast highlights the importance of honesty and integrity in sales. By avoiding deceptive practices, sales professionals can build trust and long-lasting relationships with clients. When people feel valued and understood, they are more likely to make positive purchasing decisions.

    The podcast encourages listeners to embrace sales as a noble profession. By mastering the skills of persuasion and communication, individuals can positively impact the world. Whether it's advocating for a cause, inspiring others, or simply convincing someone to try a new product, sales is a powerful tool for creating positive change.

    The podcast concludes by urging listeners to lean into sales and embrace its potential. By honing their sales skills, individuals can achieve their personal and professional goals while making a positive impact on the world.

    Scott Schlofman
    Mike Williams - Cell 801-635-7773

    #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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    30 mins
  • THINK GLOBALLY AND ACT LOCALLY - CONVERSATIONS IN THE DENTAL CHAIR
    Oct 30 2024

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    Thinking Globally, Acting Locally: A Sales Perspective

    This podcast delves into the importance of striking a balance between global thinking and local action in the world of sales. While globalization has interconnected markets and created opportunities for businesses to expand their reach, it's equally crucial to understand and cater to the nuances of local markets.

    The podcast highlights the following key points:

    1. Understand Global Trends:

    • Stay Informed: Keep abreast of global economic trends, technological advancements, and cultural shifts.
    • Identify Opportunities: Leverage global trends to identify niche markets and untapped opportunities.

    2. Adapt to Local Realities:

    • Cultural Nuances: Respect local customs, traditions, and business etiquette.
    • Language Barriers: Effectively communicate with clients and partners in their native language or through skilled interpreters.
    • Regulatory Compliance: Adhere to local laws and regulations to avoid legal and ethical pitfalls.

    3. Build Strong Local Relationships:

    • Networking: Develop strong relationships with local businesses, industry associations, and key decision-makers.
    • Community Involvement: Participate in local events and initiatives to enhance your brand reputation.

    4. Leverage Global Tools and Technologies:

    • CRM Systems: Utilize customer relationship management tools to manage and track global clients efficiently.
    • Communication Platforms: Utilize advanced communication tools to connect with clients across time zones and borders.
    • Data Analytics: Leverage data analytics to gain insights into global market trends and customer behavior.

    5. Adapt Your Sales Approach:

    • Customize Your Pitch: Tailor your sales pitch to the specific needs and preferences of your local market.
    • Localize Your Marketing: Use localized marketing materials and campaigns to resonate with your target audience.
    • Build Trust and Credibility: Establish trust and credibility with local clients by demonstrating a deep understanding of their unique challenges and opportunities.

    By effectively balancing global thinking with local action, sales professionals can maximize their impact and achieve long-term success.

    Scott Schlofman
    Mike Williams - Cell 801-635-7773

    #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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    30 mins
  • GRATITUDE IN SALES - IT DRIVES ACTUAL BUSINESS
    Oct 23 2024

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    This podcast episode explores the transformative impact of gratitude in sales. It highlights five key areas where gratitude can significantly enhance your sales performance:

    1. Fosters Trust: When you approach your interactions with genuine gratitude, you demonstrate that you value the opportunity and respect the client's time. This builds trust and establishes a strong foundation for future interactions.
    2. Cultivates Loyalty: Clients who feel valued and appreciated are more likely to remain loyal to you and your company. Gratitude fosters a sense of connection and loyalty that can lead to long-term relationships and repeat business.
    3. Creates a Positive Mindset: A grateful mindset allows you to approach sales interactions with enthusiasm and optimism. This positive energy can influence your clients' perspective and increase your chances of success.
    4. Sets You Apart: Gratitude offers a unique selling proposition. By demonstrating genuine appreciation, you can differentiate yourself from competitors and build stronger relationships with clients.
    5. Encourages Positive Word-of-Mouth: When you show gratitude, clients are more likely to talk positively about your brand and recommend your services to others. This can lead to valuable referrals and increased business.

    In conclusion, this podcast underscores the transformative power of gratitude in sales. By fostering trust, loyalty, a positive mindset, differentiation, and positive word-of-mouth, gratitude can significantly enhance your sales performance and build lasting relationships with clients.

    Scott Schlofman
    Mike Williams - Cell 801-635-7773

    #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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    33 mins
  • ADAPT TO CHANGE
    Oct 16 2024

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    The Selling Podcast explores the critical importance of adaptability in the ever-evolving world of sales. It emphasizes that successful sales professionals must be willing to embrace change and continuously learn and adapt their strategies to stay ahead of the curve.

    The podcast outlines five key strategies for adapting to change in sales:

    1. Maintain a Growth Mindset: Cultivate a genuine eagerness to learn and develop your skills, regardless of your experience level. Stay curious, seek out new knowledge, and be open to feedback.
    2. Seek Guidance from Leaders and Coaches: Recognize the value of mentorship and seek guidance from experienced professionals who can provide a broader perspective. Leaders and coaches can offer valuable insights and help you navigate the complexities of the industry.
    3. Listen to Customers: Pay close attention to customer feedback and industry trends. By understanding the evolving needs and expectations of your target market, you can anticipate changes and adjust your sales approach accordingly.
    4. Embrace Course Correction: Be proactive in identifying areas for improvement and making necessary adjustments. Don't hesitate to course-correct your strategies early on to avoid costly mistakes and stay aligned with changing market dynamics.
    5. Implement Incremental Change: Avoid drastic overhauls and focus on making gradual, incremental changes. This approach allows you to test new strategies, gather feedback, and refine your approach over time.

    By adopting these strategies, sales professionals can become more adaptable, resilient, and successful in navigating the ever-changing landscape of the industry.

















    Scott Schlofman
    Mike Williams - Cell 801-635-7773

    #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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    31 mins
  • REPUTATION VS BRANDING - BUILD YOUR OWN BRAND
    Oct 9 2024

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    This podcast delves into the importance of building a strong personal brand in sales. It differentiates between:

    Reputation - which is often shaped by hearsay and beyond a sales rep's control vs
    Brand - which is a proactive approach to crafting a narrative.

    The podcast outlines eight key steps to create and develop a personal brand:

    1. Identify Your Value Proposition: Understand your unique strengths and what sets you apart. This will form the foundation of your brand. Consider your expertise, experience, and the value you bring to clients.
    2. Craft Your Message: Focus on your target audience and create an authentic message that resonates with them. Develop a clear mission statement that reflects your values, goals, and the unique value you offer.
    3. Establish Your Online Presence: Actively manage your online presence to control the narrative and communicate your brand effectively. Create a professional website, maintain an active social media presence, and contribute to industry forums and blogs.
    4. Build Your Network: Surround yourself with like-minded individuals who can support and promote your brand. Engage with the community both online and offline by attending industry events, joining professional organizations, and participating in networking groups.
    5. Demonstrate Expertise: Showcase your knowledge and skills through positive interactions, content creation, and thought leadership. Share your insights through blog posts, articles, webinars, or speaking engagements.
    6. Build Trust: Develop strong relationships by showing empathy, understanding your clients' needs, and delivering on your promises. Be transparent, honest, and reliable in your interactions.
    7. Keep Learning: Seek feedback, learn from your experiences, and continuously strive to improve your skills and knowledge. Attend industry conferences, take courses, and stay up-to-date on the latest trends and best practices.
    8. Leverage Testimonials: Collect and share positive testimonials from satisfied clients to reinforce your brand and reputation. Encourage clients to provide feedback and share their experiences with others.

    By following these steps, sales professionals can create a powerful personal brand that sets them apart, builds trust with clients, and drives long-term success. Remember, building a personal brand is an ongoing process that requires consistent effort and dedication.

    Scott Schlofman
    Mike Williams - Cell 801-635-7773

    #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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    34 mins
  • JUST MOVE... IT IS NOT THE MVP - GET GOING
    Oct 2 2024

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    This podcast episode addresses the common challenge of getting stuck in the "analysis paralysis" phase when developing new products or ideas. While creating a Minimal Viable Product (MVP) is a valuable step, it's often not enough. The key lies in taking the crucial next step: "just moving" and starting the implementation process.

    The episode highlights the tendency to overthink and procrastinate, allowing valuable time to slip away. It emphasizes that the most important factor is to simply begin and take action. By starting the process, even with an imperfect product or idea, you can gather valuable feedback, iterate, and refine your approach over time.

    The podcast delves into the psychological reasons why people often get stuck in analysis paralysis. Fear of failure, perfectionism, and the desire for certainty can all contribute to this mindset. The episode emphasizes that it's important to recognize these limiting beliefs and challenge them.

    Furthermore, the podcast discusses the concept of "good enough." It highlights that striving for perfection can be counterproductive, as it can lead to endless revisions and delays. Instead, the episode encourages listeners to focus on creating a product or idea that is "good enough" to get started.

    The podcast also provides practical tips for overcoming analysis paralysis. These include setting deadlines, breaking down tasks into smaller, more manageable steps, and seeking feedback from others. By taking these actions, listeners can break free from their own limitations and move forward with their projects.

    This podcast emphasizes the importance of taking action and overcoming analysis paralysis. By simply "just moving" and starting the implementation process, individuals can turn their ideas into reality and achieve their goals.

    Scott Schlofman
    Mike Williams - Cell 801-635-7773

    #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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    32 mins
  • UNSOLICITED ADVICE IN SALES... IT NEVER WORKS!
    Sep 25 2024

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    This podcast explores the common mistake of offering unsolicited advice in sales. It highlights that while well-intentioned, unrequested advice is often met with resistance and can even backfire. When a sales professional provides advice without first gaining the buyer's interest or permission, it can be perceived as condescending or presumptuous.

    The podcast emphasizes that the key to effective sales lies in drawing the buyer into the conversation and encouraging them to ask questions. By positioning yourself as an expert advisor, you can create a sense of curiosity and intrigue, prompting the buyer to seek your guidance.

    To achieve this, the podcast suggests two strategies:

    1. Frame the Conversation: Use your personality and humor to engage the buyer and create a comfortable atmosphere. Clearly communicate your intentions and let them know that you are offering valuable insights.
    2. Ask Deficit Questions: Pose questions that highlight the buyer's knowledge gaps or challenges. This approach encourages them to take ownership of the conversation and seek your expertise.

    By adopting these strategies, sales professionals can avoid the pitfalls of unsolicited advice and effectively guide buyers towards making informed decisions.

    Scott Schlofman
    Mike Williams - Cell 801-635-7773

    #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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    29 mins
  • FEAR AND GREED ARE THE MOTIVATORS OF LIFE AND SALES
    Sep 18 2024

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    This podcast explores the topic of motivation, with co-hosts Mike and Scott debating the primary drivers behind human behavior. Mike initially proposes pleasure and pain as the main motivators, suggesting that we are naturally drawn to activities that bring us joy and avoid those that cause discomfort.

    However, Scott challenges this perspective, arguing that fear and greed are the underlying forces that shape our actions. He defines greed as pursuing our own self-interest, and explains that while we may be motivated by the desire for pleasure, it's ultimately driven by a selfish desire for personal gain.

    Scott further elaborates that fear plays a significant role in our decision-making. We may avoid certain actions or make choices based on fear of negative consequences, such as embarrassment, disapproval, or financial loss.

    The podcast concludes by highlighting how both fear and greed can influence our behavior in the realm of sales. Sales professionals may be motivated by the greed of achieving financial success and personal recognition, while also being driven by fear of failure or rejection.

    Scott Schlofman
    Mike Williams - Cell 801-635-7773

    #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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    33 mins