In this episode of The Social Selling Podcast, host Daniel Disney interviews Lauren Langstaff-Roberts about leveraging LinkedIn for recruitment and personal branding. They discuss strategies for building a personal brand, the importance of LinkedIn profiles for job seekers, and how companies can use social media to attract talent.

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Key Discussion Points:

(05:02) Lauren's journey of building her personal brand on LinkedIn.

(07:58) The importance of personal branding for job seekers.

(14:49) How companies use LinkedIn to evaluate candidates.

(19:05) The competitive job market and standing out as a candidate.

(22:36) Wiser's approach to building a company brand on LinkedIn.

(25:49) Tips for getting started with personal branding.

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Guest Bio:
Lauren Langstaff-Roberts is a recruitment professional with extensive experience in leveraging LinkedIn for talent acquisition. She works at Wiser Elite, a company known for its strong brand presence and community-building initiatives in the sales industry. Lauren has successfully built her personal brand on LinkedIn, combining her background in acting with her recruitment expertise to create engaging content and build meaningful connections in the professional world.

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Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode of The Social Selling Podcast, host Daniel Disney discusses the differences between influencers and thought leaders on LinkedIn, breaking down the journey of personal branding into three distinct levels.

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Key Discussion Points:

(01:06) Introduction to the debate between influencers and thought leaders.

(01:35) Historical context of thought leaders and influencers on LinkedIn.

(03:24) Three levels of personal branding on LinkedIn.

(04:05) Definition and characteristics of an influencer (Level 2).

(05:15) Explanation of thought leadership (Level 3) and its requirements.

(07:52) Breakdown of the three stages: personal brand, influencer, and thought leader.

(08:39) Importance of having a roadmap for personal branding growth.

(09:44) Daniel's personal journey through the three stages.

(10:33) Emphasis on long-term strategy and continuous growth.

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Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney sits down with Laura Erdem to talk about the crucial alignment between sales and marketing, data-driven strategies, and the importance of effective team collaboration.

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Best Moments:

(02:33) Taking digital relationships offline and navigating the world of in-person meetups

(04:40) Managing perceptions in social selling

(11:35) Challenges around sales and marketing alignment, with a special focus on data sharing

(14:39) The role of technology in data tracking and measurement, and how it's changing the landscape

(19:56) How communication between sales and marketing teams is essential for overall success

(23:01) Leadership in fostering alignment and transparency across teams

(24:50) The mutual dependence of sales and marketing for achieving business success

=====================================================

Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.