• The Sound of Growth: How Audio Fuels Branded Search

  • Jan 8 2025
  • Length: 56 mins
  • Podcast

The Sound of Growth: How Audio Fuels Branded Search

Listen for free

View show details

  • Summary

  • The Media Roundtable is back! This week, we’re bringing you a deep dive into our new case study, “The Sound of Growth: How Audio Fuels Branded Search.” Giles Martin (EVP of Strategy & Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, Veritone One) to break down takeaways of $400m in audio spend over 30 years. “ Audio investment is driving almost 20 percent of clients’ branded search traffic.” Giles Martin (EVP of Strategy & Insights, Oxford Road) Audio attribution is challenging, but looking at the impact of audio on branded search is an effective way to cut through the noise. We’re covering; Delayed Effects, Consistency, Diminishing Returns, and More. For more actionable insights to optimize your strategy and maximize ROIs, check out the full case study: https://oxfordroad.com/soundofgrowth and tune into the full episode. Let’s dive in.
    Show More Show Less
Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Sound of Growth: How Audio Fuels Branded Search

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available