Welcome to another episode of The Standout Business Show with your host, Brad Powell! In today’s episode, we’re uncovering the personal branding strategy for driving sales that you may already have in your arsenal—video. If you have a great service but aren’t seeing the sales you expect, the missing piece could be simpler than you think.

Brad dives into how video can become your most powerful sales tool and reveals the four must-have videos every business needs to succeed. The best part? You only need four types of videos to unlock the next level of growth, and we'll break it all down for you.

Here’s what you’ll learn in this episode:

• The secret to using video to sell more: Learn how to make your business human, build trust, and position yourself as the authority in your field.
• The four must-have videos: Discover the essential videos your business needs to succeed, including case studies, your unique selling proposition, process videos, and FAQs.
• How to craft videos that sell for you: We’ll give you the steps to create case study videos that showcase your results, FAQs that overcome objections, and process videos that position your brand as the expert.

If you're ready to stop guessing and start using video to drive real sales, this episode is a must-listen.

Don’t miss the end of the episode where Brad shares how you can get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Hit play 🎧 to learn how to make video your ultimate sales weapon!

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 star review & share it with a friend!

If you’ve ever followed the advice to “just connect with more people” in an attempt to grow your network—only to feel like you’re wasting time sending cold DMs and getting ghosted—you’re not alone.

I recently tested this strategy myself, reaching out to 20 new people per day on LinkedIn, and while I technically grew my email list by 1,000+ contacts, the quality of these connections? Pretty disappointing.

Here’s the hard truth: Most high-level service providers are networking the wrong way.

The real key to building a powerful network isn’t more connections—it’s more clarity and focus.

In this episode, we dive into:
🔥 Why the “more is better” networking approach leads to surface-level relationships
🔥 The missing ingredient that separates experts who build real influence from those who stay stuck chasing leads
🔥 How to shift from transactional outreach to relationship-driven marketing that actually works

If you’re ready to stop wasting time on networking strategies that don’t lead to real opportunities—and start building a high-value network that grows your business effortlessly—hit play now! 🎧

Resources

Want to see how you can spend less time marketing while increasing demand for your expertise? Schedule a Standout Business Assessment call where we'll talk about how you can turn your personal brand into profit.

Schedule your Call >

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 star review & share it with a friend!

You’ve probably heard it a thousand times:
If you want to grow your brand, you need to post content everywhere, every day:

Blog posts. Instagram. LinkedIn. YouTube. Email.
It’s a never-ending cycle.

And if you’re not showing up constantly,
you might as well be invisible… right?

Well, I’m here to tell you—that’s a myth.

More content doesn’t mean more clients.
In fact, creating too much content might actually be hurting your business.

(because you're spending all your time on social media - instead of working on your business)

So in this episode, I’m showing why the content gerbil wheel is a waste of your time—And how you can replace it with a smarter, more strategic way to attract high-quality leads that come pre-sold and ready to buy.

Stay tuned because this is going to change the way you think about content...

Resources

New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you’re best at & what you love most.

Join the “Make Coaching Your Marketing masterclass (It’s FREE!)

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 star review & share it with a friend!

Want to attract your dream clients, grow your personal brand, and build a thriving expert business—without chasing leads or using pushy tactics?

It all starts with one simple (but powerful) formula:
1️⃣ Identify your true zone of genius
2️⃣ Find the people who need it most
3️⃣ Create and share content that truly matters to them
4️⃣ Serve them in a way that feels natural and profitable

Sounds great, right? But here’s the game-changer…

What if you could turn this formula into a marketing engine that not only attracts the right people but also gives them a real taste of what it’s like to work with you—before they ever hire you?

That’s exactly what this week’s guest, business strategist Bob Gentle, has mastered.

Bob is the creator of The Generosity Engine—a social selling framework designed to build trust, amplify your brand, and create win-win results FAST.

In this episode, we're breaking down:
🔥 How to market yourself by giving first (without burning out)
🔥 Why generosity is the ultimate client attraction strategy
🔥 The step-by-step blueprint for creating your own Generosity Engine

If you’re tired of marketing that feels forced and want to attract clients in a way that feels natural, sustainable, and incredibly effective, stay tuned...!

Resources

New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you’re best at & what you love most.

Join the “Make Coaching Your Marketing masterclass (It’s FREE!)

Connect with Bob Gentle

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 star review & share it with a friend!

You’ve built a solid business with content, consulting, or coaching. But what if the next big leap isn’t just about scaling your offers—it’s about scaling your impact through community?

In this episode, we’re diving into what it really takes to transform your business model into a thriving, community-driven ecosystem. Joining me is online community-building expert Bri Leever, who’s sharing:

✅ The key shifts needed to move from a product-based or digital course business to a community-centric model
✅ How to create a space where your audience isn’t just consuming content but actively engaging, collaborating, and contributing
✅ Why a well-designed community can become your most valuable asset—fueling content, deepening connections, and driving recurring revenue

If you’ve been thinking about launching an online community (or want to make sure yours is built for long-term success), this is the episode you can’t afford to miss.

🎧 Hit play now and start building a community-powered business the right way!

Resources

New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you're best at & what you love most.

Join the "Make Coaching Your Marketing masterclass (It's FREE!)

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 star review & share it with a friend!

Sadly, the webinar world has gotten pretty stale out there.

Most webinars always seem to follow the same formula:

They hook you with a big promise and then the presenter spends most of the next 90 minutes talking about their case studies, their own background, they give you a couple of tips and it all leads to - wait for it- a sales pitch!

So you're left thinking, "Oh man, that's 90 minutes totally wasted."

But, they don't have to be like this.

I don't want to diss webinars as a medium, because I actually think that, done properly, a lot of good can come if you're doing webinars as part of your marketing.

So what if your own events could be really different?

What if they could be so engaging and interactive that your attendees are leaving feeling energized and inspired?

To help answer that question I've invited gamification and game learning expert Caitlin Johnson onto the show to talk about how you can not only make your next webinar more engaging - but turn it into an epic adventure!

So if you're ready to create an addictive, epic webinar in 2025 - listen up!

Resources:

Learn how you can fill your coaching or consulting practice with 10-20 ideal clients while doing what you love most.

Join the "Make Coaching Your Marketing masterclass (It's FREE!)

Connect with Caitlin Johnson

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 star review & share it with a friend!

Are you ready to finally get over your resistance to being on camera?

Do you feel hesitant to turn your camera on during a Zoom call (or even record a voicemail message?)

You’re not alone.

In this special coaching style episode I’m sitting down with Habit Coach Ronnie Loaiza to talk about practical strategies to overcome your resistance to being on camera so that you can come across as the smart, put together professional that you are.

We’re sharing everything from adjusting camera angles to optimizing lighting and audio quality, plus actionable steps that can transform your virtual presence, boosting both your confidence and your message’s impact.

Listen up if you want to overcome camera shyness and really stand out in the business world.

Resources:

Take the Standout Business Scorecard
https://awesomevideomakers.com/scorecard/

Connect with Ronnie Loaiza

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 star review & share it with a friend!

If you've been thinking about using Linkedin ads but you're worried about it costing too much or worse - wasting money - then listen up 'cause it's not every day that you get to hang out with a LinkedIn Top Voice all about LinkedIn Ad strategies!

If you've been active on LinkedIn at all recently then you've heard a lot about the need to post content regularly and engage with the platform - but that can be super time consuming.

So the question we're taking a look at is: Could linkedIn ads be a good solution for your business to get your message in front of exactly the right audience - and get your business to stand out from your competition?

Get ready for a great discussion with Joshua Stout, Director of Advertising at Influent Social, and maybe one of the most prominent LinkedIn Ads experts.

Josh is going to walk us through his strategies for running a successful Linkedin campaign even if you're a little guy

Resources:
Let's Turn Your Personal Brand Into Profit! Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes!
https://awesomevideomakers.com/scorecard/

Connect with Joshua Stout

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 star review & share it with a friend!