In this episode, we dive into the introduction of The Trust Premium, exploring how trust influences buying decisions, loyalty, and pricing. Learn why customers are willing to pay nearly 40% more for trusted providers and how trust serves as the ultimate competitive advantage. Packed with anecdotes and research, this episode sets the stage for understanding the tangible power of trust in sales and professional relationships.

In this final episode of The Trust Show for 2024 and Season 15, I’m revisiting my roots in creativity and innovation research. I’m joined by Dr. Heather Hodges, a Dallas-based expert pursuing her second doctorate in creativity and innovation, as well as an Enneagram coach. Together, we explore why startups excel at innovation, how creativity ties into trust, and how personality insights from the Enneagram can shape leadership and teamwork. This episode is packed with stories, research, and actionable takeaways. Don’t miss this inspiring season finale!

Drones have been flying over New Jersey for weeks, sparking public fear and frustration. The government says it doesn’t know who’s operating them but insists there’s no reason for concern. In this episode, I break down the situation through the lens of trust—exploring why the government’s response feels contradictory, incompetent, or worse. From public safety risks to the erosion of trust, I uncover what this means for you, me, and the future of drone regulations.

In this episode of The Trust Show, I’m joined by my friend and renowned sales expert, Mark Hunter, also known as "The Sales Hunter." Mark and I dive into the critical role of trust in sales, exploring how the "trust premium" transforms prospecting success. We discuss why traditional cold calling is dead, how to build trust that precedes your reputation, and how delivering value can turn one sale into the next. Mark also shares strategies from his latest book, The Making of a Mind for Sales. Don’t miss it!

ChatGPT and similar tools are transforming how we interact with technology, making computer communication feel increasingly human. This echoes Alan Turing's 1950 Turing Test, which questions whether machines can exhibit behavior indistinguishable from humans. In this episode, we explore whether computers can fool us into believing they're human, whether we want them to, and the implications. I'm sharing a special recording from Perspectives Matter, the McCuistion TV program I host, where we delve into AI's impact on our perception of intelligence and humanity.

In this episode of The Trust Show, I sit down with Stu Schlackman, author of Sales Sagas, to explore the transformative power of relationship selling. Stu breaks down his framework of the four distinct customer types and explains why recognizing these types is key for any salesperson aiming to build strong, lasting relationships. Together, we dive into how the Trust Premium principles align with relationship selling, discussing how trust and adaptability can lead to sales success. Join us as we uncover how understanding customer personality and fostering trust can help sales professionals close deals more effectively—without relying on price alone.

In this episode of The Trust Show, I’m diving into how trust and entrepreneurship are not just connected—they’re inseparable. As someone who lives and breathes trust, and also teaches entrepreneurship, I’ve seen firsthand how essential trust is to building a successful business. I’ll walk you through why trust matters at every stage, from choosing co-founders and advisors to building relationships with customers and investors. If you’re starting or growing a business, join me to learn why trust might just be your biggest competitive advantage—and how to make it work for you.

In this episode, I explain why cold calls just don’t work anymore, with success rates dropping to as low as 1-3%. As scams and spam calls rise, trust has become more crucial than ever in sales. I break down the numbers and show you how focusing on building trust leads to better results and higher premiums. It’s time to shift from quantity to quality—learn how trust can transform your sales process and boost your success.