Ready to level up your writing game with some seriously effective copywriting strategies? In today’s episode, I’m chatting with Linda Malone, founder of The Copy Worx, about what makes copywriting truly work.

We explore the nuances between content writing and copywriting - focusing on how to create messages that don’t just grab attention but actually drive action. Linda’s breaking down some go-to copywriting frameworks like PAS and AIDA and explaining why understanding where your audience is at in their awareness journey is a game-changer. Plus, we're talking about the role of AI in copywriting: how Linda uses it daily, what it does (and doesn’t) do well, and common mistakes to watch out for.

This episode is full of tips and copywriting strategies that will help you refine your copywriting skills. Tune in now!

Topics covered in this episode:

• The key differences between content writing and copywriting, and why it matters for your therapy or coaching business?
• How you can leverage the PAS and AIDA copywriting frameworks to create compelling marketing copy.
• The stages of customer awareness you should consider when crafting your copy.
• How AI is transforming the copywriting industry, and the role human creativity plays.
• The common copywriting pitfalls that could be costing you conversions.
• How you can craft a call to action that truly resonates with your audience.
• Resources and copywriting strategies that can help you write more effective, customer-focused copy.

CONNECT WITH LINDA MALONE:

Visit the website: https://thecopyworx.com

LinkedIn: Linda Melone

Podcast: B2B Marketing & Copywriting Podcast

Freebies: https://thecopyworx.com/resources

CONNECT AND WORK WITH CARLY

💕 Join the Therapist to Coach Accelerator Facebook Group.

💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

💕 Interested in learning more about Carly Hill? Head over to the website.

💕Get My Free Guide on How To 3x Your Income As A Coach

💕Get the step-by-step process of how to transition from therapist to coach in my book

Let's talk about bookkeeping for therapists! If you’re a therapist who feels like navigating the financial side of your private practice is more daunting than any client session, you're not alone. In today's episode, I’m sitting down with Andrea, a psychology enthusiast turned bookkeeping guru, who's here to demystify money management for therapists.

You'll learn how to turn your financial fears into confidence, when it's time to bring a bookkeeper on board, and why HIPAA compliance isn't just a checkbox but the cornerstone of your private practice's health. We also tackle those pesky misconceptions that might be holding you back from truly owning your role as a business-savvy therapist.

Whether you're a seasoned practitioner or new to therapy practice, this episode is packed with practical advice to streamline your financial processes and make peace with your numbers. Tune in to start building a more profitable, stress-free private practice today!

Topics covered in this episode:

• How therapists can turn their fear of finances into empowerment.
• Understanding HIPAA compliance for your therapy practice's financial management.
• When you should consider hiring a bookkeeper as a therapist or coach.
• How simplifying your payment processes saves you time and stress.
• Common misconceptions therapists have about bookkeeping
• How to map out your financial systems now to save yourself from headaches later.

Connect with Andrea Rotondo:

• Website: www.liquidcentsbookkeeping.com/
• LinkedIn: Andrea Rotondo

Work with Carly Hill

💕 Interested in learning more about Carly Hill? Head over to:

https://carlyhillcoaching.com

💕Get my free guide on how to 3x your income As A Coach

https://3xtherapyincome.carlyhillcoaching.com/vsl

💕Get the step-by-step process of how to transition from therapist to coach in my book

https://therapreneur.carlyhillcoaching.com/order

💕Get The Ultimate Training Bundle, Which Gives You 37 trainings for $37

https://carlyhillcoaching.com/bundle

💕Get The Passive Income Playbook, Which Demonstrates My Method for Earning Passive Income As A Therapist & Coach

https://passiveincome.carlyhillcoaching.com/dfypassiveincome

Resources from this episode:

• QuickBooks
• Stripe

Quote:

"If you are working with a professional right now that is making you feel terrible... it's okay to look for somebody else." - Andrea Rotondo

Are you tired of the endless paperwork and administrative tasks that come with running your therapy practice? It’s time to work smarter, not harder, by leveraging the power of AI! In today’s episode, we’re joined by Lindy from Lindy.ai. You'll discover how therapists like you are revolutionizing their practices by embracing AI for efficient note-taking and client documentation.

Topics covered on Using AI to Work Smarter:

• How therapists can use AI to work smarter to revolutionize their practice.
• What is Lindy.ai, and how is it changing the game for note-taking in therapy sessions?
• The biggest benefits of using Lindy.ai as a therapist.
• How Lindy ensures compliance with HIPAA and other privacy standards.
• What makes Lindy.ai stand out in the world of AI tools?
• How accessible is Lindy.ai for individual therapists and group practices financially?

Connect with Lindy Drope:

• Website: Lindy AI

Connect with Carly Hill:

• Website: www.carlyhillcoaching.com

• Facebook group: Therapist to Coach Accelerator

• Instagram: @carlyhillcoaching

Work with Carly Hill

💕 Prefer to Read Along? Head over to the blog, where you can read along:

https://thethrivingtherapreneurpodcast.com

💕Get my free guide on how to 3x your income As A Coach

https://3xtherapyincome.carlyhillcoaching.com/vsl

💕Get the step-by-step process of how to transition from therapist to coach in my book

https://therapreneur.carlyhillcoaching.com/order

💕Get The Ultimate Training Bundle, Which Gives You 37 trainings for $37

https://carlyhillcoaching.com/bundle

💕Get The Passive Income Playbook, Which Demonstrates My Method for Earning Passive Income As A Therapist & Coach

https://passiveincome.carlyhillcoaching.com/dfypassiveincome

Quote:

"Lindy.ai is helping me be a 10x therapist because I just got a free intern sitting beside me doing 70% of the job that does not give back to the client." - Lindy

Are you thinking of starting your own coaching business but can't seem to take the first step? You're in the right place! I’ve invited Tatiana Couto, a master NLP practitioner and mindset coach, to talk about overcoming limiting beliefs therapists have about stepping into the coaching world.

Topics covered in this episode:

• Tatiana’s transformation from therapist to a master mindset coach and what her journey teaches us.
• Why mindset work is considered 80% of our business success, especially in coaching.
• How can you overcome the limiting beliefs that hold therapists back from starting their coaching businesses?
• How the subconscious mind shapes our entrepreneurial endeavors and how we can reprogram it for success.
• The truth behind imposter syndrome, and how reframing this belief can fuel your growth?
• Can sharing personal stories on social media actually enhance your professional credibility?
• How to price your coaching services without guilt and align with the value you provide.
• Why striving for both financial success and impactful service is not only possible but necessary.

Connect with Tatiana Couto:

• Website: www.tatianacouto.com
• Instagram: @tatiana_couto
• TikTok: @tatiana_couto
• YouTube: Tatiana Couto
• Podcast: The Radiant Life®: Mindset & Manifestation

Work with Carly Hill

💕 Interested in learning more about Carly Hill? Head over to:

https://carlyhillcoaching.com

💕 Prefer to Read Along? Head over to the blog, where you can read along:

https://thethrivingtherapreneurpodcast.com

💕Get my free guide on how to 3x your income As A Coach

https://3xtherapyincome.carlyhillcoaching.com/vsl

💕Get the step-by-step process of how to transition from therapist to coach in my book

https://therapreneur.carlyhillcoaching.com/order

💕Get The Ultimate Training Bundle, Which Gives You 37 trainings for $37

https://carlyhillcoaching.com/bundle

💕Get The Passive Income Playbook, Which Demonstrates My Method for Earning Passive Income As A Therapist & Coach

https://passiveincome.carlyhillcoaching.com/dfypassiveincome

Quote:

"When you shine your light bright, it doesn't dim other people's, it inspires them to shine brighter." - Tatiana Couto

Are you wondering how to get your therapy practice noticed without spending a fortune on PR firms? If so, this episode is for you! I’m sitting down with Dina Behrman, a former journalist turned PR strategist who’s sharing her best PR strategies for therapists.

Tune in to hear why PR is one of the quickest ways to reach more people who could be potential clients, and how you can leverage other people's audiences to expand your reach. Plus, Dina breaks down her simple five-step process for pitching to the press and drawing in your ideal clients. Say goodbye to being at the mercy of social media algorithms and hello to owning your narrative in the public eye.

If you're looking to step up your game and connect with larger audiences, this episode will teach you exactly how to do it. Don't let this opportunity pass you by - hit play now and let's start crafting your first pitch today!

Topics covered in this episode:

• Dina’s transition from journalism to PR, and why she believes in the power of PR for business growth.
• Why PR is a game-changer for reaching your ideal therapy clients.
• The most common misconceptions about getting publicity?
• Dina's PR strategies for therapists that will land you in your dream media outlets for free.
• Why following up on pitches is crucial, and how to do it effectively.
• How you can use one piece of publicity to create a snowball effect for more opportunities.
• The practical steps you should take to ensure your pitch stands out to journalists and podcast hosts.

Connect with Dina Behrman:

• Website: www.dinabehrman.com
• PR checklist: https://dinabehrman.com/pr-checklist/
• PR membership: https://dinabehrman.com/members-club-waitlist/

Connect with Carly Hill:

• Website: www.carlyhillcoaching.com

• Facebook group: Therapist to Coach Accelerator

• Instagram: @carlyhillcoaching

Work with Carly Hill

💕Get the step-by-step process of how to transition from therapist to coach in my book

https://therapreneur.carlyhillcoaching.com/order

💕Get The Ultimate Training Bundle, Which Gives You 37 trainings for $37

https://carlyhillcoaching.com/bundle

💕Get The Passive Income Playbook, Which Demonstrates My Method for Earning Passive Income As A Therapist & Coach

https://passiveincome.carlyhillcoaching.com/dfypassiveincome

Quote:

“Getting visible and getting featured in the press was the biggest game changer for my business and that enabled me to grow my business to six figures” - Dina Behrman

Are you ready to explore the world of integrating alternative therapy practices into your clinical work? In today’s episode, I’m joined by Tina Vitolo, where we dive deep into the journey of unconventional healing and how it can revolutionize mental health care. You'll discover how Tina's transformation led her to blend spiritual modalities with traditional social work, creating a powerful approach to therapy that honors both evidence-based methods and the soul's wisdom.

If you're a therapist looking for ways to expand your toolkit or simply curious about the potential of using holistic healing within therapy, you cannot miss this episode. This conversation could change the way you view therapy forever!

Topics covered in this episode:

• What the Innovative Practitioner Accelerator is and how it can transform your therapy practice.
• How Tina's journey led her to blend holistic and spiritual practices with traditional therapy.
• Why therapists are hesitant to adopt unconventional healing methods, and what can be done about it.
• How personal growth impacts a therapist's ability to care for their clients and avoid burnout.
• What goes into creating informed consent that responsibly integrates alternative therapy practices with clinical theories.
• How therapists can navigate the lack of guidelines when integrating alternative therapy practices?
• Why therapists shouldn’t shy away from using their own experiences and expertise to enhance their professional work.

Connect with Tina Vitolo:

• Website: www.theblacksheepguide.com
• Facebook group: Black Sheep Therapists Embracing Unconventional Practices in Mental Health
• Instagram: @the_blacksheep_therapist

Connect with Carly Hill:

• Website: www.carlyhillcoaching.com

• Facebook group: Therapist to Coach Accelerator

• Instagram: @carlyhillcoaching

Resources from this episode:

• Awakening to the Secret Code of Your Mind: Your Mind's Journey to Inner Peace by Dr. Darren R. Weissman

Quote:

"You think doing therapy is hard? Try dabbling in a world you've never touched your whole life and then succeeding through it. That's a badass healer." - Dr. Tina Vitolo

Are you a therapist struggling to climb the ranks on Google? In today's episode, featuring website optimization queen Anna Walker, we're peeling back the layers of what it takes to create a website that not only looks good but also attracts the clients you dream of working with. Anna shares her journey from marketing to specializing in the therapy industry and reveals the critical importance of knowing yourself as a therapist and understanding your ideal client.

We'll tackle the big questions: How does SEO make you visible in a sea of therapists, what role does website design play in securing high-value clients and so much more! With Anna's expert advice, you'll learn how to craft copy that speaks directly to your clients' needs and set up systems that keep your business thriving.

Whether you're looking to refine your online presence or build one from scratch, this episode is packed with tips and strategies you don't want to miss. Tune in to transform your approach to marketing and stand out in the online world with SEO for therapists!

Topics covered on SEO for Therapists:

• How Anna transitioned from a career in marketing to becoming the go-to SEO expert for therapists.
• What is SEO for therapists?
• The secrets to writing compelling copy that resonates with potential therapy clients and Google's algorithms.
• Steps therapists can take to ensure their website ranks high on search engines.
• How website design impacts the ability to attract high-value clients in the therapy industry.
• How Anna is preparing for maternity leave while ensuring her business continues to thrive without her direct involvement?
• Anna's favorite marketing strategies that have led to significant growth and engagement within her Facebook group.
• How therapists can differentiate themselves in an increasingly saturated market to attract the right clients.
• The systems and tools Anna recommends for streamlining marketing efforts and managing a team effectively.

Connect with Carly Hill:

• Website: www.carlyhillcoaching.com

• Facebook group: Therapist to Coach Accelerator

• Instagram: @carlyhillcoaching

💕Get the step-by-step process of how to transition from therapist to coach in my book

https://therapreneur.carlyhillcoaching.com/order

Connect with Anna Walker:

• Website: www.walkerstrategyco.com
• Facebook Group: Get Booked Out: Modern Marketing for Therapists & Counselors

Resources from this episode:

• Squarespace

Quote:

"You cannot afford to go around being a generalist right now if your goal is to attract full fee clients." - Anna Walker

Is it possible to balance a private practice and coaching business? Tune in to today's episode where we unpack the secrets to thriving in both worlds with my guest, Audrey Schoen, a seasoned clinician and business coach. You'll discover how she navigated the transition from agency work to launching a successful online practice, all while juggling the joys and challenges of motherhood.

Audrey opens up about her personal journey, sharing the important moments that shaped her approach to work-life harmony. We’ll discuss how to set fees that reflect your worth and build a money mindset that empowers you to scale your impact without burnout and tackle the tough questions around value, pricing, and dealing with the inevitable ebbs and flows of running dual ventures.

This episode is a roadmap for any therapist looking to expand their horizons without losing sight of what matters most. Whether you're contemplating a leap into coaching or seeking to refine your existing practice, this episode is an honest look at what it takes to build a fulfilling and financially sustainable career in therapy and coaching.

Topics covered in this episode:

• How Audrey started her coaching business while managing the demands of motherhood and twins
• What strategies can help therapists achieve balance without sacrificing their personal lives or professional ambitions
• Why it’s crucial for therapists to have a clear money mindset, and how can they determine their worth and set appropriate fees
• The different ways therapists can expand beyond one-on-one sessions to diversify their practice and income
• How Audrey balances her private practice and coaching business and what can you learn from her experience
• The common fears therapists face when starting their private practice, and how can they overcome them
• Why patience is key to building a therapy or coaching business and how you can avoid the trap of trying to do too much at once.

Connect with Audrey Schoen:

Coaching website: www.balancedprivatepractice.com

Therapy website: www.audreylmft.com

Facebook: Balanced Practice Community

Connect with Carly Hill:

Website: www.carlyhillcoaching.com

Instagram: @carlyhillcoaching

Facebook group: Therapist to Coach Accelerator

Quote:

"We can't fix the broken system by sacrificing our well-being financially and emotionally, but we can build a practice that is responsive to who we are, what we need, where we live, all of those things." - Audrey Schoen