• The Touchpoint Myth: Redefining Customer Engagement in the Digital Age

  • May 6 2024
  • Length: 30 mins
  • Podcast

The Touchpoint Myth: Redefining Customer Engagement in the Digital Age

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  • Summary

  • Today, we're challenging a piece of marketing wisdom that's been taken as gospel for years—the idea that it takes at least seven touchpoints before a customer decides to make a purchase. We're calling it out for what it is: an outdated concept in the era of digital marketing and social media.



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