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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode…

In this episode, Paul Mills and Dan Gwalter discuss how Fractional CMOs can become trusted advisors to their clients. They explore the meaning of being a trusted advisor and how to transition from being a service provider to a retained advisor. They also discuss the importance of building an advisor-level relationship and the value of integration into the client's business. They provide insights on pricing advisory services and the pitfalls of using an hourly rate model. The episode concludes with a preview of the next episode on strategies for expanding client relationships.

Special Guest
Dan Gwalter, Founder No-Nonsense Leadership

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.


Key Takeaways…

• Fractional CMOs need to establish themselves as trusted advisors to maintain long-term client relationships.
• Being a trusted advisor means providing high-level expertise and guidance to clients.
• Transitioning from a provider to an advisor requires building trust and credibility over time.
• Integration into the client's business and involvement in strategic decision-making can increase the value offered as a fractional executive.
• Pricing advisory services should be based on fixed monthly rates with agreed deliverables, rather than an hourly rate model.

Sound Bites

• "When I think about advisor, I think the consultancies get this right and they have, they always have done."
• "The whole concept of being the trusted advisor, the key word in that sentence is trusted."
• "The more integrated you get into the business, the more value you can offer because you're having those conversations."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.