The motivating impact of a worthy quest is so powerful that every person should devote inordinate attention to it. A worthy quest is magical. It marshals energy, lights a fire in the belly, and affirms life.

Fear of death, disability, or disease didn't move me to change my lifestyle. Minor annoying inconveniences and embarrassments did.

About 40% of men in America are obese. They cannot see which gender they are because of their bellies. The inability to see one's sex has become an indicator of poor health symptomatic of other difficuluties.

Not being able to see one's penis has become an indicator of poor health in its own right.

Fear appeal, guilt mongering, and fat-shaming do not work. Popular arguments often do not motivate people to embrace good metabolic health.

Your vital functions make the biggest and most formidable claim on the number of calories you burn each day. The Basal Metabolic Rate (BMR) is the estimate of the number of calories your vital functions need.

Most people do not know what they want to weigh. An informed answer is critical to their health.

If you don't know what the well-defined problem is, you cannot find a well-defined solution. Excessive weight is not the problem; it is a symptom.