In this episode of Thoughts from the Greenhouse, we explore navigating career evolution in today's hybrid work environment. Dana Smith from Calliditas Therapeutics joins Brick City Greenhouse leaders Renée Wills and Renée Green to discuss the benefits, challenges, and tips for advancing your healthcare marketing career in a remote or hybrid setting.

Tune in to Thoughts from the Greenhouse, Episode 5, as Todd Greene, SVP, Omnichannel Marketing at Brick City Greenhouse, illustrates what makes omnichannel such an agile approach to healthcare marketing. BCG co-founders, Renée Wills and Fred Kinch, join the conversation to reflect on their experiences using omnichannel marketing in pharmaceutical advertising.

Todd breaks down the practical significance of omnichannel (what it means exactly and how it differs from multichannel marketing). He offers insight and tips for best practices when employing an omnichannel methodology, and delivers valuable examples for marketers who are interested in pursuing an omnichannel approach at any stage.

Be sure to watch Thoughts from the Greenhouse, Episode 5, to expand your knowledge of omnichannel marketing, and how you can make it work for you.

In Episode 4 of "Thoughts from the Greenhouse", we explore key considerations for startup pharmaceutical companies when choosing an advertising agency for the first time. Brick City Greenhouse SVP, Client Lead Renée Green joins two of our co-founders, Renée Wills and Fred Kinch, to discuss.

As startup biotech and pharma companies approach their first product launch, they transition from primarily research & development organizations into more commercial companies. It is essential they select an advertising agency that understands the process of commercializing, as well as the multiple audiences with which a newly formed commercial entity needs to communicate.

The marketing needs of a startup company can be more intricate than those of a larger, more established pharma company, and it is important to engage an agency that has a deep knowledge of those needs. The right agency partner understands that commercializing for the first time poses numerous challenges, and that success depends on remaining efficient and flexible regarding budget, workflow, and beyond.

Tune in to Episode 4 for more tips about selecting an advertising agency for a first-time pharma launch.

Episode 3 of Thoughts from the Greenhouse (TFG) focuses on how pharma and biotech marketers can get the best creative work from their agencies. Fred Kinch, Ashley Schofield, and Renée Wills walk through the creative process, from creating briefs to creative reviews to concept testing and beyond.

An excellent creative brief starts this process off with a bang. This step is the best opportunity to make sure you, as a marketer, and your agency have a meeting of the minds about the direction of the campaign.

Your agency should understand that the creative process is collaborative and iterative, and they should welcome your engagement with concepts during creative reviews. Creatives value your careful consideration and straightforward feedback. Working closely with creative agency partners allows the potential for amazing creative output.

Tune into TFG Episode 3 for more tips and examples about how to help inspire strong creative work that supports your marketing goals.

Who do you turn to when you need honest advice and unwavering support? In Episode 2 of the Thoughts from the Greenhouse video series, “How the Right Agency Can Make Marketers Shine,” BCG co-founders discuss just how valuable a truly excellent relationship with your agency can be. Ashley Schofield, Fred Kinch, and Renée Wills understand that a marketer-agency relationship should be a true partnership built on trust, mutual respect, and comfort. Like any strong partnership, they can bring out the best in each other. Agencies often bring a plethora of marketing experience to the table and can help navigate the brand launch processes, the political landscape of the pharma company, and changes in marketing strategies – all while offering the support to allow the marketers to meet their goals and shine their brightest. An agency is in the unique position to understand what upper management-level pharma executives will value when communicating with their marketers. The relationship with an agency can go beyond merely transactional details, to delve into the ideal ways for marketers to gain the recognition they deserve for their hard work and success. Cultivating the partnership between agency and marketer can be instrumental in building a successful career. As Renee Wills says, “The more you feed it, the more it grows.”

In this inaugural video from the Thoughts from the Greenhouse YouTube series, pharma brand managers and biotech marketers hear from the three co-founders of MedAdNews’ Agency of the Year, Brick City Greenhouse. The focus is on maximizing budget with your agency, and includes topics like: - How constraints and guardrails can actually unleash creativity!

- Locking down the manuscript phase can save thousands of dollars.

- Choosing your agency billing type.

- Communications and trust are at the core of predictable costs.

- Should agencies charge you for their own mistakes?

- Are you obligated to include the entire agency-chosen staff on your account?

- After-hours requests can sneak up on you

And much more.

Join Fred Kinch, co-founder and Content Lead, Ashley Schofield, co-founder and Art Lead, and Renee Wills, co-founder and Account Lead, as they guide you through insider tips to pharma brand managers, and expose behind-the-scenes secrets to effectively working with agencies.