What is the average expected turn up ratio (leads: attendees) in a webinar?
What is the most effective tool to increase your webinar turnouts?
How can calling your prospects improve your performance marketing?
Get answers to these and many other related questions in today's episode of Coach! I Need Help, a podcast about the coaching industry, by coaches, and for the coaches in India, and across the world.
00:00 Introduction
04:25 What is the average expected turn up ratio (leads: attendees) in a webinar?
07:12 Process of getting leads to webinar rooms
09:15 How did one client of Pankaj get over 70% turn up ratio in her webinars?
10:50 A walkthrough of the entire webinar process from the POV of prospects/ leads
14:56 Various touchpoint options to connect with a prospect/ lead once they register for the webinar
22:55 Pankaj talks about how to get better turn up using Official WhatsApp API
26:02 Pankaj suggests two more touch points to connect with leads/ prospects
27:58 How to choose the right platforms to connect with your audience and increase your webinar turnout ratio?
28:47 The most effective tool to increase your webinar turnouts
31:37 Various benefits of calling your prospects/ leads before the webinar
36:15 How can calling your prospects improve your performance marketing?
41:46 Mock Call 01 - to get prospects to attend your webinar
53:03 Analysis of the mock call 01
57:53 Mock Call 02 - A disinterested prospect
58:36 Analysis of the mock call 02
01:02:03 A simple overview of how to conduct prospect calls to increase webinar showups
01:06:40 Perspective on good conversion ratios in webinars/ sales
01:12:25 The right mindset to call webinar attendees who didn’t buy
01:15:53 Mock Call 03 - A disinterested webinar participant who didn’t buy & analysis of the call
01:20:15 Mock Call 04 - A super excited webinar participant who didn’t buy & analysis of the call
01:27:34 Why is it impossible to show ads only to target customers (and not the total market) using performance marketing?
01:29:40 How to deal with customers who are “not the right lead” (at the moment)?
01:31:00 What exactly is a cold - warm - hot lead?
01:33:25 How does a webinar work for a hot lead/ audience member?
01:36:00 Why do people attend the entire webinar, but do not buy?
01:40:18 When does this concept of calling leads/ attendees end?
01:43:57 How to build the right mindset in follow up calls?
01:52:10 Closing thoughts
Pankaj Agarwal & Manish Ahuja welcome you to the world of coaching with their new podcast, "Coach! I Need Help"
Pankaj Agarwal, the developer of the Laser Webinar Sales Framework and founder of Businessmunim, a digital marketing agency for coaches.
Connect with BusinessMunim (Digital Marketing Agency for Coaches):
Book a 1-to-1 call with my team for 60 minutes of free consultation: https://businessmunim.com
Manish Ahuja is a business and money mentor based out of Mumbai, India and is the founder and Brand Custodian of Paycheck to Profit (@PayToPro).
He writes a free daily newsletter for working professionals and entrepreneurs and is dedicated to helping people enhance their money mindset and get financially literate.
You can sign up to Manish Ahuja's free daily newsletter by visiting: https://mremogical.com/notes
Connect with Manish on social media:
YouTube: https://youtube.com/@MrEmogical
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Instagram: https://instagram.com/MrEmogical
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