Gold or Bitcoin? The answer to that question—as always—depends on whom you ask. Yet the response will regularly be a passionate one. The exchange-traded fund has played an enormous role in making both assets more accessible, part of the reason 2024 was such a banner year. With the debut of spot Bitcoin ETFs and Donald Trump’s election (given his embrace cryptocurrency during the campaign), we now look to what the new year means for both.

On this episode of Trillions, recorded at Bloomberg’s “ETFs in Depth” event on Dec. 12 in New York, Eric Balchunas and Joel Weber discuss the two sectors with Simeon Hyman of ProShares, David Lavalle of Grayscale and George Million-Stanley of State Street Global Advisors. The group explores gold and Bitcoin as a store of value, how each asset can benefit investors and even how the two can coexist in a single portfolio. They also discuss what to make of Trump’s recent enthusiasm for crypto and how their companies are preparing for the incoming administration.

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It's pretty safe to say that 2024 was the best year ever for ETFs. The industry saw record flows of $1 trillion, a record 670 new launches and a 30% jump in assets- not to mention that record smashing bitcoin ETF launch. So how do you top that?

On this episode of Trillions Joel and Eric host a roundtable discussion on highlights from 2024 as well as predictions for 2025 with Todd Rosenbluth, head of research at VettaFi, Vildana Hajric, reporter with Bloomberg News and Athanasios Psarofagis, ETF Analyst with Bloomberg Intelligence.

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US large cap stocks have had an unbelievable run, and this year has been no exception. But how much longer can this Magnificent 7-driven winning streak really last? What kind of moves should investors consider making? And which products should they use? ETF strategists ponder questions just like this, and they're experts at figuring out how to meet the moment — or realize an idea — with the right product.

On this episode of Trillions, Joel and Eric speak with John Davi, CEO of Astoria Portfolio Advisors, about his Top 10 — or maybe it's 14? — ETFs that he likes in 2025. These ETFs include small caps, commodities, mortgage-backed bonds, IPOs and financial stocks. They also discuss his overall view of the market as well as the ETF industry.

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“The House That Jack Bogle Built” is alive and well in sleepy Malvern, Pennsylvania. So far this year, the asset management firm that pioneered low-cost investing—so much so that “beta” is almost free now—has hoovered up another $256 billion of inflows into its US exchange-traded funds. But as the company nears its 50th anniversary, can it continue to succeed without changing its tried-and-true ways?

On this episode of Trillions, Eric Balchunas and Joel Weber speak with Vanguard’s Janel Jackson, head of bank and institutional in the company’s Financial Advisor Services division. They discuss her time at Vanguard, how she discovered the power of ETFs, why the company remains “true to label” despite the industry’s love of “spicy” products and even where Vanguard might look to push the envelope.

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One of the year’s hottest investments? Bitcoin, which has surged on exchange-traded fund adoption as well as the return of the “Trump trade.” One way to go especially big on that bet is two new leveraged ETFs: MSTX and MSTU, which are 2X MicroStrategy—a company that’s already a highly exposed Bitcoin proxy.

Both ETFs effectively give investors a 4X exposure to Bitcoin. If that sounds volatile, it is: MSTX is the most volatile ETF in the US. Consider this space the “ghost pepper” of hot sauces.

On this episode of Trillions, Eric Balchunas and Joel Weber speak with Sylvia Jablonski, the CEO and CIO of Defiance ETFs—the issuer behind MSTX. They discuss how the product came into existence, what the Trump trade has meant for inflows, why there’s a modest rivalry with MSTU already, how investors are using options on the product and what makes a good “ghost pepper.”

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As with humans, death is a part of life in the exchange-traded fund industry. There have been about 150 closures this year, which may be a bit surprising given how almost everything is up in the markets. So what’s behind this year’s class of liquidated ETFs? And what does it mean for investors?

On this episode of Trillions, Eric Balchunas and Joel Weber dig into the stories and answer the “why” behind some of the closures in 2024. On hand to assist is Vildana Hajric, a cross-asset reporter for Bloomberg, and Todd Rosenbluth, head of research at VettaFi.

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Derivatives-enhanced exchange-traded funds have become a hit with retail investors. There’s been more than 160 such launches so far this year, with monikers such as “laddered buffer” and “covered call,” and they’ve attracted $50 billion and counting. While many of the products were designed to protect from downturns, some include options that can generate cash, which comes back to investors in the form of dividends. (Did someone say “yields”?)

On this episode of Trillions, Eric Balchunas and Joel Weber speak with Denitsa Tsekova and Vildana Hajric, Bloomberg cross-asset reporters who wrote a recent feature story about this new retail boom. The group is also joined by Todd Akin, a retail trader behind the Unconventional Wealth Ideas YouTube channel and one of the characters in their story. They discuss why these ETFs have become so popular, how they work—and what the risks are.

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A new competition has begun to see who can successfully solve an investing paradox: how to package illiquid, private assets into liquid, public exchange-traded funds. State Street, in partnership with Apollo, officially kicked off this race with a recent filing. If approved, their offering would make one of Wall Street's fastest-growing corners—private credit—open to a much wider world than just institutional investors.

On this episode of Trillions, Eric Balchunas and Joel Weber speak with Vildana Hajric, a cross-asset reporter at Bloomberg News, about the details of the filing, why more filings are expected, what to know about Apollo’s “liquidity backstop” and why all of this is such a potential game-changer.

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