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Ash and Kane give a quick overview of the 12 hour ban on TikTok in the U.S. They share the reasons behind the U.S. doing this, why there was then a U-turn and the impact TikTok has had on the content space and social media landscape.

KEY TAKEAWAYS

• TikTok was banned by Congress, they called it a propaganda machine and said it was being used by China to spy on America.
• There are some conspiracies that say Congress sought to gain from banning TikTok as they hold shares in American competition.
• TikTok has transformed the social media landscape, they are being copied across multiple platforms, including YouTube releasing shorts and Instagram reels.
• 39% of American businesses state TikTok is essential to the running of their business and over 7 million companies rely on it for marketing and sales.
• It’s important as a creator to be across platforms as there are variables in their performance, you need to be in the right place at the right time to benefit.

BEST MOMENTS

“Congress banned it, they said it was a propaganda machine”

“Everyone is copying TikTok now”

“TikTok has become the number 1 search engine for gen-z”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: podcast@progressiveproperty.co.uk

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: podcast@progressiveproperty.co.uk