Elfried Samba is CEO of Butterfly 3ffect. Samba immigrated from D.R. Congo to the UK at age 14 before rising to prominence in the Social media space through his work at global fitness brand, Gymshark.

Timestamps

• 00:00:00 - Intro
• 00:00:52 - Why Elfried Samba wears a hat
• 00:03:49 - Elfried’s dissertation on social media
• 00:10:23 - The skills most in demand in 2024
• 00:12:36 - Elfried’s early work at Gymshark
• 00:21:11 - The challenges of scaling up
• 00:26:23 - Elfried’s approach to personal growth
• 00:36:01 - How Elfried approaches finding talented people
• 00:41:59 - Why Elfried left Gymshark
• 00:49:26 - Scaling through influencers and community
• 01:00:52 - Power of personal brands

Mark Ritson is back and has convinced me to record in a pub, talking about the top 10 beer ads of all time (while drinking beer) - what could go wrong? We break down some classic ads from Heineken & Stella, Super Bowl hits from Michelob & Sam Adams and round off drinking Britain's favourite pint.

Timestamps

• 00:00 - Intro
• 00:27 - The idea for the beer podcast
• 04:16 - Ad 10: Budweiser
• 08:24 - Ad 9: Budweiser
• 10:43 - Ad 8: Heineken
• 13:56 - Ad 7: Stella Artois
• 18:30 - Ad 6: Corona
• 21:46 - Ad 5: Michelob Ultra
• 25:17 - Ad 4: Carlsberg
• 29:10 - Ad 3: Sam Adams
• 36:36 - Ad 2: Guinness
• 46:05 - Ad 1: Heineken

Top 10 Ranking (with System1 Test Your Ad Report)

1. HEINEKEN DANIEL CRAIG VS JAMES BOND (5.6)
2. GUINNESS IN THIS TOGETHER (5.3)
3. BOSTON BEER SAM ADAMS YOUR COUSIN FROM BOSTON (4.9)
4. CARLSBERG THE SEAL (4.9)
5. MICHELOB ULTRA MESSI SUPERBOWL AD (4.8)
6. CORONA TINY UMBRELLAS (4.8)
7. STELLA ARTOIS REASSURINGLY EXPENSIVE (4.6)
8. HEINEKEN WATER IN MAJORCA (4.5)
9. BUDWEISER WHASSUP (4.3)
10. BUDWEISER OLD SCHOOL DELIVERY (4.2)

Kerris Bright is the Chief Customer Officer at the BBC. She was previously Chief Marketing Officer at Virgin Media.

She is a highly experienced leader, bringing a customer-centred, data driven approach to setting marketing strategy and executing with creative flair. Before Virgin, she held senior marketing positions at British Airways, ICI Paints and Unilever. While at British Airways, she spearheaded the development of ‘To Fly: To Serve’, a new purpose for the organisation and a multi-platform campaign and at ICI Paints she transformed the company from a ‘multi-local’ to global brand building organisation. After gaining a PhD in molecular neuroscience from the University of Sussex, she began her career in marketing as a graduate trainee at Unilever.

Timestamps

00:00:00 - Intro
00:00:26 - Why Kerris has a PHD in molecular neuroscience
00:04:04 - Getting marketing training at Unilever
00:09:56 - From Unilever to joining Dulux in crisis
00:18:33 - How marketers can work closely with commercial teams
00:22:12 - Purpose led campaigns
00:31:36 - Lessons from Kerris’ time in Private Equity
00:42:06 - From British Airways to Virgin
00:48:42 - Kerris’ role at the BBC
00:58:32 - The power of the BBC’s editorial independence
01:01:05 - Marketing the BBC
01:05:20 - How the BBC makes engaging content
01:08:13 - Kerris’ advice to aspiring marketers