On this episode of The Founder's Sandbox, Brenda McCabe speaks with Sue Tinnish- an executive coach working with CEO's and Presidents of middle-market companies. They discuss "unleashing creativity for business excellence" , ranging from Sue's experience while in hospitality to make events interactive and engaging, to using playfulness with very complex issues in analogies and stories to lead good alignment of the organization. Sue is a seasoned professional who has worked in a variety of settings. She has a diverse background in business with specific skills in leadership, formulating strategy, managing change, building teams, and delivering on strategic and tactical projects. She is currently an executive coach working with CEOs and Presidents of middle-market companies. She supports executives as they deal with their own leadership issues (delegation, time management, prioritization, decision making & mindset) as well as supporting their organization’s growth addressing issues like talent optimization, sales, finance and risk. Sue earned her PhD from Benedictine University in Lisle, Illinois. She holds an M.B.A. with a concentration in finance and marketing from University of Chicago’s Booth School and a B.S. in communication studies from Northwestern University. And she likes to have fun! You can find out more about Sue Tinnish at: Linked IN https://www.linkedin.com/in/suetinnish/ or Contact her at: Sue.tinnish@vistagechair.com Resources: Why playfulness matters in Startup to Scale up. https://www.humorseriously.com/ Transcript 00:04 Welcome back to the Founder's Sandbox. I am Brenda McCabe, your host. This monthly podcast is now in its second season and it reaches entrepreneurs and business owners who learn about building resilient, scalable, and sustainable. 00:32 and sustainable businesses, all with great corporate governance. I wanna assist entrepreneurs and business owners in building these scalable, well-governed and resilient businesses. And I bring guests to the podcast that are themselves, founders, business owners, corporate board directors, investors and professional service providers, like Sue Tinnish, who's with us today. We all share a common... 01:01 interest in this using the power of the private enterprise, be that small, medium, and large, to create change for a better world. Through storytelling with each of my guests on topics that are gonna include their own experience with resilience, purpose-driven enterprises, and sustainable growth, my goal with the Founder Sandbox is to provide a fun sandbox environment where we can equip one startup founder at a time to build a better world through great corporate governance. 01:30 So today my guest again is Sue Tinnish. Thank you so much for joining me here, Sue. So happy to join you, Brenda, in this context. Excellent. Sue's joined in the podcast today in her capacity as a Vistage leader. For those who are actually seeing the video, I love your back screen, leading a life of a climb with Vistage. 01:57 She also has, as a member of Vistage, shares oftentimes in LinkedIn a newsletter called Making a Difference. I encourage everyone to follow Sue in LinkedIn because the messages that come across in this newsletter do resonate with business owners on making a difference. Today, we chose a topic, again, I'm all about resilience, sustainability, and purpose-driven 02:26 businesses. And when speaking with Sue on and off, we both share University of Chicago Graduate School of Business, Abu School is our background, right? That's we didn't meet there. But we did meet the alumni network is really quite active. And we discovered that we both use innovation and creativity with the work we do with our with our clients and 02:54 As I learned more of Sue's background, which I'll get to in a minute, I was just fascinated on specific tools, techniques, writing that she's used over the last 20 years at least. I'm gonna give you a brief introduction to Sue. She has a diverse background in business with specific skills in leadership, formulating strategy. 03:22 managing change, building teams and delivering a strategic and tactical projects. She is currently executive coach, working with CEOs and presidents of middle market companies. Prior to this activity, she's had experiences in academia, corporate banking, consulting and being an entrepreneur herself. So you check a lot of boxes, Sue. I thank you. I thank you again. 03:51 Also, the other aspect that we want to explore today is kind of you're a co-chair of the Chicago based Vistage Chief Executive Group and it's co-led by a male and a female. And I believe it's one of the unique or only chapters that is co-led and you're bringing in the diversity to the actual classroom itself. So I'd love to learn a little bit more later. All right. 04:19 So Sue and I have been in contact through our affiliation to the Chicago Women's Alliance. And I'm absolutely delighted that Sue's gonna tell us a ...