In this episode of the Marketing Technology Podcast, hosts Mark van Horik and Marten Hoekstra dive deep into the world of marketing operations with the insightful Kelly Jo Horton. Kelly Jo is an expert in the field, and she shares her extensive knowledge on how marketing operations play a strategic role in today’s data-driven organizations.

Episode Highlights:

[00:00} Introduction of Kelly Jo Horton - Meet Kelly Jo Horton, a leading expert in marketing operations and learn about her journey in the industry. [03:06] The Challenges of Learning Marketing Technology - Discover the hurdles marketers face when navigating the complex world of marketing technology and how to overcome them. [06:03] Training and Education in Marketing Operations - Kelly Jo emphasizes the importance of continuous learning and training in the fast-evolving landscape of marketing operations. [08:44] The Role of Marketing Operations in Data-Driven Organizations - Unpack the critical role that marketing operations play in driving data-centric decision-making and strategy formulation. [11:09] The Strategic Role of Marketing Operations - Explore how marketing operations go beyond execution to become a pivotal part of strategic planning within organizations. [13:41] Positioning Marketing Operations within the Marketing Team - Learn how to effectively position the marketing operations function within your marketing team to maximize impact. [16:37] The Role of the CMO in Marketing Operations - Understand the role CMOs must play in championing marketing operations to ensure it receives the attention and resources it deserves. [20:31] The Strategic Importance of Marketing Operations - Kelly Jo discusses why marketing operations should be at the forefront of any marketing strategy, particularly in data-driven environments. [24:57] Tips for CMOs to Give More Attention to Marketing Operations - Practical advice for CMOs on how to elevate the role of marketing operations within their teams.

Links & Resources - Connect with Kelly Jo Horton on LinkedIn

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Listen now and elevate your marketing operations game!