In this episode of Grow a Small Business, host Troy Trewin interviews Serene Lim, the founder of Gellae, a successful 8-figure business renowned for its innovative approach to content-driven growth. Serene shares her inspiring journey from a part-time entrepreneur to leading a dedicated team of four. She discusses the pivotal strategies that fueled Gellae's remarkable success and the lessons learned along the way. Join us to uncover the secrets behind Serene's achievements and how she's transforming the beauty industry!

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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

And a snapshot of the final five Grow A Small Business Questions:

1. What do you think is the hardest thing in growing a small business?
   
   Serene Lim believes that the hardest thing in growing a small business is navigating the transition from generating zero to seven figures in revenue. While the initial phase may be challenging, she finds the next stage particularly tough, as it requires building and managing a larger team. This involves learning how to lead effectively and manage the complexities that come with growth, making it a significant challenge for entrepreneurs.
   
   

2. What's your favourite business book that has helped you the most?
   
   Serene Lim mentions that she doesn't have a specific favorite business book to reference. Instead, she highlights her admiration for podcasts and online learning tools, particularly those by successful entrepreneurs like Britney Saunders, who has built an eight-figure clothing business. She emphasizes the value of learning through content and real-world experiences rather than relying solely on books.
   
   

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?
   
   Serene Lim recommends the podcast by Britney Saunders, founder of the successful eight-figure clothing brand Fate, for valuable insights on content-driven business growth. She also highlights repurpose.io, an automation tool that simplifies social media posting across platforms, as a vital resource for small businesses.
   
   

4. What tool or resource would you recommend to grow a small business?
   
   Serene Lim recommends repurpose.io as a valuable tool for small businesses. This platform allows users to sync and automate posting across various social media accounts, streamlining content distribution and saving time on manual posting.
   
   

5. What advice would you give yourself on day one of starting out in business?
   
   Serene Lim would tell herself on day one to embrace the limitless possibilities ahead and to not set boundaries on her potential. She emphasizes the importance of perseverance, continuous improvement, and the belief that things will get better with dedication and effort.

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Quotable quotes from our special Grow A Small Business podcast guest:

The journey of business growth is filled with learning and improvement — Serene Lim

Embrace every opportunity to learn and grow; it will pay off in the long run — Serene Lim

Building a strong team is crucial for overcoming the challenges of growth — Serene Lim