• Unlocking Startup Success with Dr. Ofer Mintz

  • Dec 4 2024
  • Length: 40 mins
  • Podcast

Unlocking Startup Success with Dr. Ofer Mintz

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    Join Lara on Coffee N° 5 as she chats with Dr. Ofer Mintz about marketing must-knows for startups. From understanding your brand's ecosystem to navigating TikTok's influence on retail and K-Beauty, this episode is packed with insights on metrics, omnichannel strategies, and building a brand that thrives.


    We´ll talk about:

    • Addressing marketing knowledge gaps in B2C and B2B startups.
    • Why understanding your target audience’s ecosystem is vital in brand research.
    • Exploring what it truly means to understand the market.
    • The 5 key metrics every business owner needs for success.
    • How TikTok and evolving social content are reshaping influencer marketing and brand collaborations.


    For more information, visit Dr. Ofer Mitnz's LinkedIn.

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    Also, follow our host Lara Schmoisman on social media:

    Instagram: @laraschmoisman

    Facebook: @LaraSchmoisman

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