Hannah George, Sustainability Coordinator at SWG3 joins Earth Care for episode 4 of the Sustainability in the Live Music Industry series.

SWG3 is one of Scotland’s busiest venues and welcomes 250,000 guests yearly. In 2021, SWG3 began their substantial shift towards net-zero. With the help of Stance, they began measuring the carbon footprint from their operation to better understand their environmental impact. The team then used that data to develop a baseline that allows them to continuously move the sustainability needle.

In 2022, SWG3 introduced a form of renewable energy that no other venue had tapped into, BODYHEAT. Since then, SWG3 has been powering music gigs and live events thanks to energy generated by all of the venue’s visitors.

The venue’s mission to keep dancing, keep working, keep creating, while operating in a responsible way that recognizes the seriousness of the climate crisis.

In this episode, Hannah discusses the venue's journey to becoming net-zero and the various sustainability initiatives SWG3 has implemented. She explains the BODYHEAT technology and shares how long it took the venue to create it. We also learn about SWG3’s reusable cup system, the circular swap shop, the active travel initiative, and their plans for reducing touring emissions. Hannah emphasizes the importance of collaboration and communication within the live music industry to drive sustainability efforts.

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