What is a VSL (Video Sales Letter) Funnel?
How VSL Funnel originated from the mail order/ sales letter funnel?
Why do Indian customers buy expensive white goods online, but not expensive programs?
How has VSL funnel been adopted in India by the coaching/ consulting industry?
Get answers to these and many other related questions in today's episode of Coach! I Need Help, a podcast about the coaching industry, by coaches, and for the coaches in India, and across the world.
Recommendations (affiliate links)
The Ultimate Sales Letter by Dan S. Kennedy: https://amzn.to/3DkQWPc
Scientific Advertising by Claude Hopkins: https://amzn.to/3O4i2PO
Pankaj Agarwal & Manish Ahuja welcome you to the world of coaching with their new podcast, "Coach! I Need Help"
Pankaj Agarwal, the developer of the Laser Webinar Sales Framework and founder of Businessmunim, a digital marketing agency for coaches.
Connect with BusinessMunim (Digital Marketing Agency for Coaches):
Book a 1-to-1 call with my team for 60 minutes of free consultation: https://businessmunim.com
Manish Ahuja is a business and money mentor based out of Mumbai, India and is the founder and Brand Custodian of Paycheck to Profit (@PayToPro).
He writes a free daily newsletter for working professionals and entrepreneurs and is dedicated to helping people enhance their money mindset and get financially literate.
You can sign up to Manish Ahuja's free daily newsletter by visiting: https://mremogical.com/notes
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Time Stamps
00:00 Introduction
01:23 What is a VSL (Video Sales Letter) Funnel?
02:45 How VSL Funnel originated from the mail order/ sales letter funnel?
09:02 Why do Indian customers buy expensive white goods online, but not expensive programs?
13:33 How has VSL funnel been adopted in India by the coaching/ consulting industry?
15:30 How does the consultation funnel work in India?
19:19 How was the consultation funnel created internationally?
21:36 What products “need” a meeting/ consultation funnel worldwide?
27:14 Pankaj gives an overview of how to sell your products using different funnels (as per the nature and price of your products)
31:05 Manish explains how the ecosystem of a personal brand works?
39:25 Disadvantages of VSL/ Consultation funnels
41:25 01. Time intensive
45:46 02. Low show up ratio for sales/ consultation meetings
52:06 03. Bad lead quality
56:59 04. Sales conversion is very low
1:05:38 Teaser for the next episode of Coach! I Need Help
1:08:23 05. Importance of a great offer in a sale
1:12:19 Manish offers a bottle of water at Rs. 50,000 to Pankaj
1:18:25 06. Just VSL doesn’t sell. Sale = VSL + Meeting + Offer
1:19:25 07. Revenue ≠ Profit
1:21:50 08. Lack of Trust
1:23:35 Importance of content marketing in building trust
1:28:25 09. Prospects can’t commit to high ticket products/ services
1:31:25 Disclaimer: Pankaj & Manish don’t hate the VSL/ Consultation funnel
1:33:33 Breakdown and examples of various hybrid funnel options using VSL techniques
1:44:12 Book recommendations from Pankaj & Manish
1:48:25 Manish makes a plea to the audience
1:49:25 Preview of the next episode on 1-to-1 sales and conclusion
A new episode releases every Friday, at 6pm IST
