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We’re excited to bring you exclusive content from Productized 2024, our third conference of the year! This series continues our TalkInTen format, where we deliver concise, impactful conversations with industry leaders driving innovation in product and business agility. Each episode is packed with fresh insights, actionable strategies, and real-world examples to help teams and organisations thrive.

In this episode, we’re joined by Aggelos Mouzakitis, an expert in growth and value-based pricing, to explore the critical role pricing and packaging play in driving revenue for B2B SaaS companies. Aggelos walks us through the complexities of value-based pricing, offering practical advice on how companies can structure their pricing models to maximise value for their customers while boosting their bottom line.

Aggelos on LinkedIn - https://www.linkedin.com/in/growth-product-manager/

Episode Highlights:

• Value-Based Pricing as a Growth Strategy: Learn why pricing is more than just a financial decision—it's a core part of your positioning and growth strategy.
• Packaging for Success: Understand how to segment your customers and tailor your product packages to meet their needs effectively.
• Key Dependencies: Explore the factors that influence pricing decisions, including growth stage, go-to-market strategy, and customer segmentation.
• Real-World Case Study: Aggelos shares a case study of a company with flawed pricing, revealing how the right pricing strategy can transform business performance.

Here is the synopsis of Aggelos's Workshop:

Whether you're facing challenges in growth or grappling with setting prices for your product plans, this workshop is perfect to help you learn how to leverage value-based pricing like a scientist, ensuring your offerings are not just priced right, but are perceived as valuable by your customers.

If you enjoy our episodes, please leave a review and stay tuned for more great episodes from the Product Agility Podcast!

Use code PROD24 for 15% off training courses at Sheev.

Sheev - https://www.sheev.co.uk

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/

Product Agility Podcast

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Listen & Share On Spotify & iTunes

• Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
• iTunes - https://apple.co/3YvTX8p

Want to come on the podcast?

Want to be a guest or have a guest request? Let us know here https://bit.ly/49osN80