In this episode of the Latitude podcast, Limont interviews Callan Williamson, a visionary South African entrepreneur revolutionising the fast food industry with Smart Foods. Williamson's venture stands out by offering sophisticated, high-quality fast food through brands like Tortilla Modern Mexican, Hokey Poke, and Fabrica de Prego. His unique approach combines convenience with an upscale dining experience, connecting different food brands under one roof to cater to the diverse preferences of modern consumers looking for healthy, convenient meal options.

We explore the motivations and insights behind Williamson's vision and successes to date, highlighting the importance of adapting to customer needs and the evolving landscape of fast food consumption. Smart Foods’ strategy focuses on creating an "elevated fast food experience" that addresses the lifestyle changes and time constraints of contemporary families and individuals. The foundation of Smart Foods' success lies in its ability to blend technology, quality, and variety, making it a leader in offering a new generation of fast food that is both aspirational and accessible.

Smartfoods

Tortilla Modern Mexican

Fabrica Do Prego

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