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In this episode of What If? So What?, Jim talks with Jennifer Baker, former CTO of Synovus. She shares her journey from unexpected career opportunities to becoming a trailblazing technology leader in the insurance and banking sectors, culminating in significant strides in product development, customer experience, and digital transformation.

Beyond her professional accolades, Jennifer passionately advocates for education and empowerment of women and children through her nonprofit work. Her story is a masterclass in continuous learning, adaptability, and crafting of a career full of diverse experiences, which she likens to assembling "puzzle pieces."

Hear Jennifer's insights on the critical need for mentorship and sponsorship to support women in technology, especially in a post-pandemic world. As a self-described "accidental CTO," Jennifer shares her journey embracing unforeseen opportunities and adapting in a rapidly changing digital world.

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In this episode of What If? So What?, Jim sits down with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of chiefmartec.com, to explore the rapidly evolving world of marketing technology (MarTech). They discuss how the definition of MarTech is expanding alongside the changing role of marketers, from customer acquisition to retention.

Scott delves into the complexities of technology consolidation, the rise of customer data platforms, and the challenge of digital fatigue. He highlights the importance of investing in people and creating space for experimentation to leverage MarTech tools fully. Whether you're a seasoned marketer or curious to learn more, this episode offers valuable insights on managing today's complex MarTech landscape.

This episode is perfect for anyone navigating the flood of new marketing technologies and looking to maximize impact

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| In this episode, Ron Gaines, senior manager of marketing technology and analytics at Sunbelt Rentals, joins the show to discuss the evolving landscape of equipment rentals and the critical role digital transformation plays in it. Ron shares insights into how Sunbelt Rentals is adapting to meet changing customer expectations, the importance of value communication, and the challenges of integrating digital tools with traditional sales tactics. He also offers valuable advice on staying connected with customers and ensuring that the job is truly done from start to finish.