• What is ‘Swiftonomics’ and how did it boost the British economy?

  • Aug 26 2024
  • Length: 13 mins
  • Podcast

What is ‘Swiftonomics’ and how did it boost the British economy?

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  • Summary

  • As Taylor Swift brought the curtain down on the European leg of her Era’s tour, she wrapped what’s become the highest-grossing tour in history.

    Having boosted a jaw dropping 1 billion pounds to the UK economy alone, her tour’s generated so much money that it’s been coined ‘Swiftinomics.’

    So, did you cash in? And what impact has it left behind?

    ITV News Consumer Editor Chris Choi and producer Rhiannon Hopley tell Rishi Davda What You Need to Know…
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