• What’s in your Soho bag? Unpacking the role of collaboration in circular product design

  • Oct 1 2024
  • Length: 15 mins
  • Podcast

What’s in your Soho bag? Unpacking the role of collaboration in circular product design

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  • Summary

  • In this episode of The Circular Economy Show, we uncover the power of collaboration in scaling the design of products that are fit for a circular economy. Host Pippa Shawley is joined by Megan Dawson-Elli, Product Sustainability Manager at Tapestry, and Steven Bethell, Co-founder of Bank and Vogue, to discuss their groundbreaking partnership that led to the creation of Coach’s sellout Soho bag. Learn how post-consumer denim, innovative design, and a shared vision resulted in a beautiful product and a life-cycle assessment showing that the repurposed denim had up to a 95% reduction in water usage and up to 80% less carbon emissions than conventional first use denim. Tune in to find out how circular design is fundamental to both circularity and commercial success.

    Learn more about Tapestry and Bank & Vogue.

    If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

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