Whisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)

By: Mary Tan & Alexane Ricard
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  • Summary

  • Join us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity for animals. Targeted towards people in animal welfare, the pet product industry or the pet influencer world, each week we’ll talk to a special guest who can share best practices and some tips and tricks on how they get great PR.
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Episodes
  • Whisker Report - Episode 7 Are You Media or an Influencer? And What’s the Difference Between PR and Marketing?

    Whisker Report - Episode 7 Are You Media or an Influencer? And What’s the Difference Between PR and Marketing?
    Sep 14 2024
    Mary and Alex answer these questions and more! Whether you're a pet store owner, a vet, or a pet influencer, understanding PR and Marketing can make a big difference in how you promote your brand. Public Relations is all about managing the public image of a brand or individual. It’s about building and maintaining relationships with the public, media, and other stakeholders.

    Marketing is essentially the process of promoting and selling products or services. It involves research, advertising, sales, and everything in between. The goal of marketing is to drive sales and increase revenue. Learn how you can do both for your business in this fun episode!

    EPISODE NOTES: Are You Media or an Influencer? And What’s the Difference Between PR and Marketing?
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    30 mins
  • Whisker Report - Episode 6 Tricia Montgomery: Fighting Pet Cancer for Greater Awareness

    Whisker Report - Episode 6 Tricia Montgomery: Fighting Pet Cancer for Greater Awareness
    Aug 22 2024
    In this week's show, the Whisker Report dives into publicizing animal welfare nonprofits. Meet former animal welfare executive Tricia Montgomery, who recently started Moose's March, a national nonprofit looking to raise awareness of pet cancer. Montgomery started the nonprofit after the loss of her rescue dog Moose, who died of the disease just a few months after being diagnosed. Her grief turned to action, after she found a lack of support in dealing with her loss. Today, Moose's March is helping pet owners all over the country through education and the creation of a special community.

    EPISODE NOTES: Tricia Montgomery: Fighting Pet Cancer for Greater Awareness
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    30 mins
  • Whisker Report - Episode 5 How TV Stations Decide What News to Cover: Former TV News Executive Maria Reitan Speaks Out

    Whisker Report - Episode 5 How TV Stations Decide What News to Cover: Former TV News Executive Maria Reitan Speaks Out
    Aug 5 2024
    Maria Reitan is a top-notch public relations executive and the founder of the firm, Topsail Strategies. But before that she led television newsrooms in some of the country's largest markets. Find out how the pressure to win in the news ratings affects the story selection in broadcast journalism.

    EPISODE NOTES: How TV Stations Decide What News to Cover: Former TV News Executive Maria Reitan Speaks Out
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    34 mins

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