• Why E-commerce Needs Effective CRO: Insights from Will Laurenson’s

  • Aug 23 2024
  • Length: 26 mins
  • Podcast

Why E-commerce Needs Effective CRO: Insights from Will Laurenson’s

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  • Summary

  • Welcome back to the Digital Ecommerce Podcast with your host, Dylan.


    In this episode, we dive into practical strategies to transform your e-commerce site, reduce customer anxiety, and drive more sales. with Will Laurenson, CEO of Customer Who Click. Discover how you can transform your website’s performance using the unique UAM Method—Usability, Anxiety, Motivation—breaking down how you can apply these principles to boost your business performance. Whether you're an experienced entrepreneur or just starting out, this episode is packed with actionable insights to help you succeed in the competitive world of e-commerce.


    CHAPTERS:

    00:00:33 Introduction and Background

    00:01:43 Will's CRO journey begins

    00:02:51 The Importance of CRO for E-commerce Businesses

    00:04:13 E-commerce competition insights

    00:05:49 Introducing UAM method

    00:09:03 Success story: True Classic

    00:10:51 The CRO Process and Metrics

    00:22:40 The Future of CRO and AI


    Don't miss out on these insights that could maximize your revenue!

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