Calling all investors in B2B tech! This episode of The Marketing Phoenix Podcast discusses, in depth, why Revenue Operations should be on your radar. You'll learn about the 3 key areas to evaluate a company's growth potential - The Growth Team, The Technology Stack, The Content Strategy.

Tune in to know more about how a strong Revenue Operation strategy leads to a 25% increase in qualified leads, 50% higher inbound deal rates, and 33% close rates!

Episode Notes

Melissa Rogozinski, host of The Marketing Phoenix Podcast, explains why Revenue Operations is a critical factor for B2B tech investors to consider.

• Investors should evaluate a company's growth team, their technology stack, and content strategy to assess their potential for success.
• A strong growth team with experienced professionals in B2B marketing and sales is essential.
• A well-integrated tech stack that includes a user-friendly website, CRM, and marketing automation tools streamlines workflows and improves lead management.
• High-quality, targeted content that addresses buyer needs and drives conversions demonstrates a deep understanding of the market.
• A well-oiled Revenue Operations strategy can significantly increase qualified leads, deal rates, and close rates.
• The next time you evaluate a B2B tech startup, consider their Revenue Operations. It can be the key to identifying high-performing portfolio companies.

Keywords

Revenue Operations, Growth Marketing, B2B Tech Investing, Sales & Marketing Alignment, Investor Due Diligence, Content Marketing, Lead Generation, Deal Conversion, Marketing Strategy, Startup Growth, B2B Technology

Episode Collateral

• Due Diligence Audit (Brochure)
• 10 Steps to Align Marketing & Sales (Blog)
• Lead Mapping (Case Study)

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Website: rpcgrowthstrategies.com

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