Today we’re speaking with Laura Godoy of U.S. Bank.

Laura Godoy is a social media measurement analyst at U.S. Bank. Laura shares her expertise in social media strategy, data analytics, and staying ahead of emerging trends. They discuss the importance of mental health breaks, the balance between organic and paid content, and the challenges of working in the financial sector's social media landscape. The conversation also covers practical advice for influencer marketers, creators, and those interested in breaking into the field of social media analytics. Additionally, the episode highlights upcoming WIM events and the importance of community engagement. Tune in for a deep dive into the behind-the-scenes world of social media strategy and analytics.

00:00 Introduction and Importance of Teamwork

00:17 Welcome to the Wim Podcast

00:45 Interview with Laura Godoy

01:57 Upcoming Events and Announcements

07:06 Deep Dive into Social Media Strategy

33:51 Balancing Work and Mental Health

38:03 Conclusion and Contact Information

Connect with Laura:

LinkedIn: https://www.linkedin.com/in/laura-godoy-068a39112/

Instagram: https://www.instagram.com/laurapgodoyf/

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Check out our website http://www.iamwiim.com/join

Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events

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In this heartfelt episode of the Women in Influencer and Marketing podcast, host Jessy Grossman opens up about the struggles of planning a baby shower and the realization of her small social circle. She contemplates the paradox of having many online connections while lacking close in-person relationships. Jessy explores how this phenomenon relates to influencer marketing, questioning the depth of connections formed online and the importance of in-person interactions. This episode delves into the balance influencers must find between maintaining professional boundaries and fostering genuine relationships with their followers. Jessy also highlights the need for more in-person events and authentic engagements in the marketing industry.

00:00 Introduction and Personal Struggles

00:27 Welcome to the Podcast

01:26 Sponsorship and Community

02:24 Planning the Baby Shower

04:40 Social Media and Real-Life Connections

09:17 AI-Powered Contracting with Caveat

10:46 Challenges of Making Friends in Your 30s

12:33 Reflections on Personal and Professional Relationships

18:14 Concluding Thoughts and Call to Action

Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join

Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events

Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim

In this episode, we delve into the complexities and nuances of pitching talent in the creator economy. We discuss ethical considerations when representing talent, even if not exclusively under your management, and emphasize the importance of transparency and honesty in these dealings. We explore the delicate balance between ethical practices and innovative business strategies, including alternative commission structures and the role of brokers in the industry. The episode encourages thinking outside the box while maintaining integrity and openness in all professional interactions.

00:00 Introduction to a Hot Topic

00:23 The Issue of Pitching Non-Exclusive Talent

01:59 The Right and Wrong Way to Pitch Talent

04:07 Transparency and Its Importance

08:27 The Role of Brokers in the Creator Economy

10:15 Innovative Commission Structures

11:43 Encouragement to Think Outside the Box

13:03 Final Thoughts and Takeaways

Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join

Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events

Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim